Associate Director, Performance Marketing

Yelp, Inc

2d • $180,000 - $238,000 • Remote

About The Position

Yelp’s high-impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies. Our work sits at the intersection of technology, data, and performance-driven partnerships.
We’re seeking a data-driven and technically savvy Associate Director, Performance Marketing to own and scale our multi-channel acquisition programs for Yelp’s home services marketplace. You excel at building, optimizing, and scaling holistic performance marketing programs, collaborating cross-functionally, and leading teams through transformation and growth. You have deep experience and emphasis on SEM (leveraging TROAS and TCPA), paid social as well as lead-gen based affiliate marketplaces.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

Requirements

• 7+ years’ experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors.
• Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach.
• Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets.
• Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.).
• Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership.
• Bachelor’s degree in a quantitative or business field preferred.

Nice To Haves

• Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks.

Responsibilities

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale.
• Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing.
• Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation.
• Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement.
• Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives.
• Provide clear reporting and strategic recommendations to leadership and key stakeholders.
• Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees