Performance Marketing Associate

Centerfield

1d • Remote

About The Position

Hi, We're Centerfield!
Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.
The Opportunity…
Looking for a performance marketer to manage and scale paid traffic from lead exchanges and marketplaces, including MediaAlpha, QuinStreet, and similar platforms. This person will own end-to-end media buying, optimization, analytics, and ROI delivery for customer acquisition.

Requirements

• 2+ years of experience managing paid search or paid social marketing campaigns with an ROI target
• Experience in digital/performance marketing, media buying, lead generation, or growth marketing.
• Strong understanding of real-time bidding, auction dynamics, and automated bidding strategies.
• Experience managing campaigns to specific performance metrics and ROI goals.
• High proficiency in Excel/Sheets; able to analyze large datasets, identify trends, and communicate insights clearly.
• Experience building dashboards and performance reports
• Understanding of funnel optimization, landing page testing, and conversion rate optimization.
• Strong written and verbal communication skills for sharing insights with cross-functional, leadership, and external clients
• Analytical, detail-oriented mindset with the ability to diagnose issues, ask the right questions, and develop data-backed solutions.
• Self-starter who can manage multiple projects, prioritize effectively, and operate independently in a fast-paced environment.

Nice To Haves

• Hands-on experience with lead generation marketplaces (MediaAlpha, QuinStreet, EverQuote, DMS, or similar)
• Bachelor's degree in Marketing, Economics, Statistics, Finance, or another quantitative field.
• Proficiency with Looker (strongly preferred).
• Experience in insurance or financial services verticals.
• Working knowledge of SQL and URL structure with the ability to troubleshoot.
• Understanding of compliance requirements (e.g., TCPA and insurance marketing regulations).

Responsibilities

• Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition.
• Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals
• Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic
• Evaluate publisher sources, lead quality, and traffic patterns to optimize performance
• Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results.
• Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy.
• Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency.
• Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion.
• Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions.
• Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations.
• Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways.
• Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals.
• Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency.

Benefits

• Competitive salary + generous quarterly bonus
• Unlimited PTO – take a break when you need it!
• Industry leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested day 1
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Career growth – we enjoy promoting from within!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level