Associate Director, Paid Social
About The Position
Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization. Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses. Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives. Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs. Identify growth opportunities and flag risks before they surface in the data. Contribute to pitches and new business for performance media Influencer campaigns.
Requirements
- 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level
- Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
- A strategic thinker who can also execute — you're not above pulling levers in Ads Manager
- Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
- Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
- Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
Nice To Haves
- Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.
Responsibilities
- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign architecture, full-funnel structure, audience strategy, and budget allocation.
- Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
- Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
- Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives.
- Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.
- Identify growth opportunities and flag risks before they surface in the data.
- Contribute to pitches and new business for performance media Influencer campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
