Associate Director, Paid Media (Programmatic)

VaynerMedia•New York City, NY

18d•$105,000 - $125,000

About The Position

In a nutshell: The Associate Director of Programmatic will lead the creation and execution of programmatic media plans across industry-leading technology platforms. A core part of this role involves taking ownership of client programmatic strategy, guiding its implementation, and ensuring flawless daily execution. You will drive the overarching strategy, development, and execution of programmatic media across all relevant channels: display, video, audio, CTV, DOOH, and more. Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals. Oversee planning and execution across platforms such as The Trade Desk, DV360, and others. Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams. Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance. Evaluate and evolve our programmatic technology stack and supplier partnerships. Provide strategic thought leadership and represent CMI at industry events and forums. Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media. Recruit, mentor, and grow top talent within the programmatic team. Continuously optimize internal processes for campaign management, reporting, and performance analysis. Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Requirements

5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
Excellent project management, analytical, and problem-solving skills.
Strong communicator-confident in presenting ideas, strategies, and results to clients and internal teams.
Proven team leader with experience developing and managing direct reports.
Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
A passion for innovation and learning new technologies.

Nice To Haves

Strong background in video, CTV, and audio a plus.
Bachelor's degree in Marketing, Business, Analytics, or related field preferred

Responsibilities

Lead the creation and execution of programmatic media plans across industry-leading technology platforms.
Take ownership of client programmatic strategy, guiding its implementation, and ensuring flawless daily execution.
Drive the overarching strategy, development, and execution of programmatic media across all relevant channels: display, video, audio, CTV, DOOH, and more.
Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
Evaluate and evolve our programmatic technology stack and supplier partnerships.
Provide strategic thought leadership and represent CMI at industry events and forums.
Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
Recruit, mentor, and grow top talent within the programmatic team.
Continuously optimize internal processes for campaign management, reporting, and performance analysis.
Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings