Manager, Paid Media (Programmatic)

VaynerMedia•New York City, NY

9d•$80,000 - $100,000

About The Position

In a nutshell: As a Manager of Programmatic, you will be responsible for creating and executing programmatic media plans utilizing industry-leading media technology platforms. This role involves taking ownership of your clients' programmatic media strategy, overseeing both its implementation and day-to-day execution. Additionally, the Manager will typically be responsible for supervising the training and workload of junior team members.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
Familiarity with key programmatic and digital platforms.
Advanced Microsoft Excel User.
Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
Strong presentation skills and comfort in presenting to senior stakeholders.
Analytical abilities and quantitative skills.
Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Nice To Haves

Experience with other databases, visualization tools or coding languages is a plus.
prior experience as a manager a plus

Responsibilities

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
Create and enforce workflow processes to ensure deliverables are completed accurately and on time
Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings