Associate Director of Strategic Planning

UNC-Chapel Hill • Chapel Hill, NC

1d

About The Position

The Associate Director of Strategic Planning serves as the second-in-command to the Director, ensuring continuity of leadership, sound decision-making and consistent stakeholder engagement. They oversee the day-to-day operations of the Strategic Planning team, where the strategy and execution of communications and marketing campaigns intersect. This includes balancing workloads, setting priorities and supporting team development. The Associate Director of Strategic Planning is responsible for reviewing and strengthening strategic briefs to ensure clarity, rigor and alignment before campaigns move into execution. In addition, this position coaches and develops Strategic Planners to elevate strategic thinking, integration, and the effective use of insights. They also own a portfolio of key schools or units, acting as the senior strategic lead for complex or high-visibility campaigns, and facilitates cross-team alignment to ensure strategies are cohesive and executable across functions.

Requirements

• Advanced knowledge of strategic planning principles, marketing strategy and integrated communications.
• Strong analytical and research skills, with the ability to synthesize complex information into actionable recommendations.
• Strong consultation and facilitation skills, including the ability to lead planning discussions with diverse stakeholders.
• Excellent written, verbal, presentation and interpersonal communication skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build relationships, influence decision-making and work effectively across a decentralized organization.
• Ability to interpret performance data and apply insights to improve strategy and outcomes.
• Proficiency with analytics, reporting, and work management tools such as Google Analytics, Asana, and similar platforms.

Nice To Haves

• Master’s degree in Marketing, Communications, Business Administration, Higher Education, or a related field.
• Experience in higher education marketing, branding, or communications.
• Experience presenting to senior leaders and facilitating strategic planning sessions.
• Experience developing dashboards, performance reports, and measurement frameworks for communications or marketing initiatives.

Responsibilities

• Oversee the day-to-day operations of the Strategic Planning team.
• Balance workloads, set priorities and support team development.
• Review and strengthen strategic briefs.
• Coach and develop Strategic Planners.
• Own a portfolio of key schools or units, acting as the senior strategic lead for complex or high-visibility campaigns.
• Facilitate cross-team alignment to ensure strategies are cohesive and executable across functions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level