Associate Director of Member Engagement

American Traffic Safety Services Association•Fredericksburg, VA

7d•Remote

About The Position

Under the general supervision of the Vice President of Member Engagement, the Associate Director of Member Engagement carries out activities to support and achieve strategic and operational goals related to chapter management, member engagement, recruitment, and retention activities. This position requires frequent travel to locations in assigned chapters, member and prospective member sites, industry trade shows and to ATSSA national conferences and events. Anticipate a minimum of 20 overnight trips per year.

Requirements

Bachelor’s degree and five or more years of association management experience with a focus in membership, chapter management, sponsorship sales, and events.
Equivalent combination of relevant education and association or non-profit experience may be substituted for a degree.
Well organized; detail-oriented; able to work independently and as part of a team; willingness to work across internal departments is a must; able to adapt to changing priorities under pressure.
Computer literate with a strong focus on MS Office including PowerPoint, an understanding of association membership databases and event software, Cvent preferred.
Excellent verbal, written and presentation skills; strong customer service and relationship-building skills.
Proficiency with email marketing software (Real Magnet, Higher Logic).
Some proficiency with webinar management platforms (Zoom/Teams).
Ability to travel up to 40% of the time, work effectively remotely and during work travel, and ability to travel by all modes of public transportation.
Valid motor vehicle operator’s license and the willingness/ability to use personal vehicle during employment.

Nice To Haves

Trade association, conference or non-profit association experience.
Knowledge of the roadway construction industry and sales experience are strongly preferred.

Responsibilities

Manages ATSSA chapters as assigned with the goal of growing membership participation while providing a consistent experience for ATSSA members across the chapter network.
Acts as the main point of contact for chapter leadership and advocates the needs of the chapters to ATSSA national.
Schedules and attends all chapter board meetings, chapter meetings and events, and chapter committee meetings (in person, virtual or hybrid).
Gathers all important chapter documents, meeting summaries, tax filings and stores them by chapter in SharePoint.
Manages all activities related to assigned chapters and handles all logistics as needed to include site selection, contract negotiation, certificate of insurance, onsite signage, audio-visual, speaker identification and outreach, food & beverage, room set, sponsorship promotion and fulfillment, meeting agendas, post meeting survey and summary.
Follows the ATSSA Chapter Timeline for each chapter meeting or event.
Creates all chapter meetings and events in the Cvent platform to capture attendee information and collect registration, activity, and sponsorships fees.
Generates and shares weekly registration reports with the chapter leadership.
Creates all chapter specific communication for chapter meetings, board meetings, events, chapter committees and task forces, surveys as well as other important updates such as TRIP reports, DOT specifications, training and other updates as directed by the chapter board and ATSSA leadership adhering to ATSSA’s style guide.
Provides oversight to ensure the chapter is following required state and federal filings.
Works closely with chapters out of compliance to get them back in good standing.
Coordinates the chapters’ board nominating process per their respective bylaws.
Tracks all chapter activity throughout the year and prepares the chapters annual reports.
Educates chapter leadership and chapter participants on activities and programs of the ATSS Foundation.
Promotes events and assists with sponsorships solicitation with assigned chapters.
Coordinates event logistics on behalf of chapters that have implemented their own fundraiser or scholarship program.
Coordinates state advocacy days and town halls with ATSSA’s state government relations staff to include surveys; pre and post communications promoting event; scheduling, agenda, and meeting logistics; attending and assisting as needed.
Creates and sends all advertisements for chapter scheduled classes; develops informational/registration documents; coordinates with and keeps the ATSSA training team informed as needed for Chapter Partner Training (CPT).
Cultivates relationships with chapter leadership and ATSSA members.
Conducts continuous outreach to new members and lapsed members in assigned chapters.
Receives and responds to chapter and membership related inquiries; responds to and routes additional ATSSA inquiries as appropriate.
Tracks and documents member related participation in ATSSA’s database (CRM/Altai).
Assists and identifies areas for data hygiene improvement.
Identifies strategies to promote membership growth.
Utilizes the chapter network to identify prospects.
Schedules member and prospect visits in conjunction with chapter meetings, tracks all outreach in the member database and follow up.
Develops relationships with state and local transportation agency employees and associations in transportation.
Identifies opportunities for ATSSA to expand its membership reach, partner in advocacy and potential training partnerships.
Assists in achieving objectives related to Member Engagement as set forth in the ATSSA strategic plan and annual operation plan to achieve a 90% or better retention rate for full company memberships and grow membership by 10%.
Attends industry meetings, trade shows and functions to promote the ATSSA brand; and speaks on behalf of ATSSA as assigned.
Attends annual convention, fly-in and midyear meetings and fulfills onsite duties as assigned.
Processes reimbursements, expenses, and accounting activities relevant to chapter management and travel in a timely manner.
May be assigned as a staff liaison to a committee, council, or subcommittee. If assigned, one must follow the SOP and timelines as instructed by Volunteer Services.
Performs other duties assigned that drive the vision, fulfill the mission, and abide by the values of the association.