Associate Director of Marketing
About The Position
The Associate Director of Marketing supports the development and execution of hospital-focused and consumer-facing marketing strategies for Medivant Healthcare. This role plays a critical leadership function in driving brand awareness, supporting commercial growth, and ensuring all marketing activities comply with FDA regulations, healthcare advertising standards, and internal quality requirements. The ideal candidate brings a strong understanding of regulated pharmaceutical or healthcare marketing, B2B and B2C commercialization, and cross-functional collaboration with sales, regulatory, quality, and operations teams.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field
- 5–8 years of experience in pharmaceutical or regulated healthcare marketing
- Experience marketing to hospitals, health systems, IDNs, or GPOs
- Strong knowledge of FDA-regulated environments and compliance requirements
- Excellent communication, collaboration, and project management skills
Nice To Haves
- Experience with sterile injectables or acute-care pharmaceuticals
- Familiarity with hospital pharmacy operations and procurement
- Experience in consumer healthcare, wellness, or cash-pay products
- MBA or advanced degree
- Familiarity with tools such as HubSpot, Zoho, Shopify, and paid ad platforms
Responsibilities
- Evolve Medivant’s brand voice across B2B and B2C channels
- Develop compliant, benefit-driven messaging frameworks
- Ensure brand consistency across digital, print, packaging, sales tools, and thought leadership
- Support marketing strategies targeting hospitals, health systems, IDNs, and GPOs
- Develop messaging around continuity of care, shortage mitigation, and quality assurance
- Align initiatives with pharmacy, procurement, clinical, and executive stakeholders
- Ensure all marketing materials meet FDA 503B, cGMP, and healthcare advertising requirements
- Partner with Regulatory Affairs and Quality teams for content review and approval
- Maintain audit-ready documentation and version control
- Serve as the primary liaison with external creative and marketing agencies
- Manage briefs, timelines, creative reviews, and campaign reporting
- Translate business strategy into actionable creative direction
- Oversee compliant website, email marketing, and digital content
- Support paid digital campaigns, SEO strategy, and social media presence
- Track engagement metrics and optimize campaign performance
- Develop sales tools, pitch decks, and product summaries
- Support sales training on compliant messaging
- Assist with product launches and campaign rollouts
- Analyze market trends, customer feedback, and competitive landscape
- Manage projects, timelines, and vendors
- Mentor marketing staff and collaborate cross-functionally
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
