Associate Director of External Communications

MWE•Washington, DC

3d•$203,000 - $288,000•Hybrid

About The Position

The Associate Director of External Communications develops, directs, and implements the firm’s proactive and reactive public relations and social media strategy to align with firm, practice and industry standard, and individual profile-raising priorities. This position is responsible for leading a team of in-house and agency resources to establish priorities, drive proactive campaigns, respond to inbound opportunities, and develop messaging that advances the firm’s objectives. As a senior-level member of the communications team this role advises firm leadership and collaborates with brand, communications and practice/industry teams in marketing and business development. This role also provides strategic and day-to-day leadership for the firm’s social media program, including supervising a social media team, setting channel strategy and editorial direction, establishing governance and standards, and driving measurable performance against defined objectives.

Requirements

Bachelor’s degree
A minimum of ten (10) years of related work experience
Proven experience and success in planning, developing, and executing public relations and social media strategies to achieve desired results
Strong written and verbal communication skills
Demonstrated media relationships within key sectors
Ability to deliver in ambiguous and high-pressure environments
Ability to partner with C-suite executives
Ability to work under tight deadlines and prioritize responsibilities
Ability to handle and maintain confidential information
Ability to work effectively in a fast-paced environment
Ability to work independently and under own direction and initiative
Ability to work in an office environment and to travel as needed
Strong organizational skills

Responsibilities

Develop annual pro-active media strategy that results in measurable outcomes; actively monitor industry trends to align firm and practice-level priorities
Establish and maintain positive relationships with top-tier media outlets and key industry influencers
Craft messaging; pitch and place profile-raising coverage for the firm
Manage external agency resources; establish framework and direct agency priorities, ensure maximum value for spend and oversee annual contract/statement-of-work (SOW) negotiations
Oversee in-house staff resources; collaborate and provide leadership, including back-up support, to team covering UK/European offices
Collaborate with MCBD and practice/industry teams to develop and implement strategic communication programs that align with Firm objectives
Manage tracking and reporting of KPIs and media metrics; maintain working knowledge of firm technologies, including AI tools, media news distribution and monitoring tools, and other resources
Provide media relations training and interview preparation as needed
Monitor ongoing industry trends and competitor activity
Contribute to brand positioning and messaging to key stakeholders
Oversee PR-related spend within brand and communications budget
Lead the firm’s social media strategy and program execution across priority channels, aligning content and campaigns with firm, practice, industry standard, and individual profile-raising priorities
Supervise and develop social media team members; establish priorities, workflows, quality control, and coverage to meet deadlines and business needs
Establish social media governance, including channel standards, brand voice and tone, approvals, content guidelines, and escalation protocols in coordination with firm leadership, as appropriate
Develop and manage an editorial planning cadence (e.g., content calendars) in partnership across MCBD and firm departments
Oversee social media measurement and reporting (e.g., engagement, reach, follower growth and other metrics) and optimize strategy and content based on performance insights
Coordinate social media monitoring and response in support of issues management and crisis communications, consistent with crisis response processes
Manage social media-related vendors/agencies as needed, including setting priorities, reviewing deliverables, and ensuring value for spend
Collaborate with colleagues covering UK/European offices to support coordinated social media messaging and execution across accounts, markets and time zones