Associate Director of Enrollment and Marketing

Bennett Day School Inc•Chicago, IL

12h

About The Position

Bennett Day School seeks a dynamic, relationship-driven, and highly organized Associate Director of Enrollment and Marketing. This role serves as a vital engine within the Family Experience division. The Associate Director will support the conversion funnel from inquiry to enrollment, while weaving the school’s future-focused “Built for What’s Next” brand narrative into high-impact events, family engagement initiatives, and targeted marketing campaigns. This role requires a unique blend of analytical pipeline analysis, the ability to lead families from inquiry through enrollment, creative marketing execution, and a deep passion for community-building. The ideal candidate is an exceptional communicator who thrives on creating memorable, "human-centric" experiences for prospective and current families.

Requirements

4–6+ years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment.
Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results.
Comfort navigating CRM tools, pipeline reporting software, and content management tools.
Exceptional interpersonal skills; a natural ability to connect with diverse groups of parents, children, and educators with warmth and empathy.
The rare ability to balance analytical pipeline tracking (spreadsheets, follow-ups) with creative execution (event design, marketing storytelling).
A collaborative team player who embraces a fast-paced environment and is eager to jump in on "boots-on-the-ground" tasks when needed.
A deep understanding of, or a strong desire to learn and advocate for innovative, project-based education.

Nice To Haves

Independent school experience is highly preferred.

Responsibilities

Manage prospective families through the enrollment funnel (Inquiry ? Tour ? Application ? Enrollment), ensuring a premium, high-touch experience.
Serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model.
Maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making.
Coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints.
Execute localized marketing efforts, which may include digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand.
Partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals.
Support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school's premium brand identity.
Plan, promote, and execute key admissions and community events, including Open Houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations.
Actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel.
Design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus.