Associate Director of Creative Media & Branding - Creative Services

Florida Gators•Gainesville, FL

6d•Onsite

About The Position

The University Athletic Association at the University of Florida is searching for an Associate Director to provide day-to-day creative leadership for Florida Athletics and help translate the department's brand strategy into consistent, high-quality content across sports, platforms, and campaigns. Reporting to the Director of Creative Media & Branding, this position serves as a working creative who leads projects from concept through delivery, provides creative direction and quality control, and remains an active contributor in design and content development. The position collaborates with leaders and staff across social media, graphic design and branding, photography, creative video, football creative, marketing, communications, sponsorship, ticketing, licensing, recruiting, and NIL creative strategy to ensure work is coordinated, purposeful, audience-aware, and aligned with the Florida Gators brand. This position requires the incumbent to demonstrate sound judgment, initiative, organization, attention to detail, and a commitment to continuous learning and professional growth; have a strong understanding of visual identity systems, typography, layout, image selection, production standards, and design for digital, social, environmental, and print applications; be able to provide creative direction, communicate feedback, collaborate across teams, and build productive relationships with a wide range of partners; work independently and as part of a collaborative team in a fast-paced environment; manage multiple priorities and deadlines effectively; communicate and engage effectively with individuals of diverse cultures, backgrounds, and working styles; and work a non-standard work week that will include nights, weekends, holidays, and overnight travel.

Requirements

Bachelor's Degree in Graphic Design, Visual Communications, Communications, Marketing, Digital Media, or a related field
Three years of progressively responsible experience in creative services, graphic design, content development, brand marketing, or a related field
Valid driver’s license
Demonstrated experience leading complex creative projects from concept through delivery and managing multiple priorities in a deadline-driven environment
Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Working knowledge of After Effects, Premiere Pro, Acrobat, or comparable creative tools
Working knowledge of major social media platforms, platform-specific creative practices, and emerging content trends

Nice To Haves

Portfolio of integrated creative work that demonstrates strong concept development, brand consistency, and platform-aware execution
Experience working in an intercollegiate or professional athletic environment or a creative agency, entertainment, or high-volume brand environment
Experience supervising, mentoring, or developing full-time staff, interns, graduate assistants, or student creatives
Experience supporting recruiting, sponsorship, ticket sales, licensing, NIL, athlete branding, or other revenue-related initiatives
Experience using audience insights or performance data to inform creative decisions and improve content effectiveness
Working knowledge of photography, video production, motion design, digital asset management, and project management systems

Responsibilities

Provide day-to-day creative leadership for Florida Athletics.
Translate the department's brand strategy into consistent, high-quality content across sports, platforms, and campaigns.
Lead projects from concept through delivery.
Provide creative direction and quality control.
Remain an active contributor in design and content development.
Collaborate with leaders and staff across various departments (social media, graphic design, branding, photography, creative video, football creative, marketing, communications, sponsorship, ticketing, licensing, recruiting, and NIL creative strategy) to ensure work is coordinated, purposeful, audience-aware, and aligned with the Florida Gators brand.
Demonstrate sound judgment, initiative, organization, attention to detail, and a commitment to continuous learning and professional growth.
Provide creative direction, communicate feedback, collaborate across teams, and build productive relationships with a wide range of partners.
Work independently and as part of a collaborative team in a fast-paced environment.
Manage multiple priorities and deadlines effectively.
Communicate and engage effectively with individuals of diverse cultures, backgrounds, and working styles.