Associate Director of Business Intelligence and Analytics
About The Position
The Associate Director of Business Intelligence and Analytics is the operational and analytical backbone of BSON. This role owns the data and systems infrastructure that connects every stage of marketing and engagement from prospect student to alumni. This role transforms data into forward-looking intelligence (not simply after-the-fact reporting) that informs enrollment, paid media performance, school rankings, clinical excellence and engagement strategy across BSON's program portfolio. This is an intentionally hands on systems focused role that combines the expertise of a Salesforce CRM data architect, part marketing data operator, part forecasting analyst. The Senior Manager works inside Salesforce Marketing Cloud and BSON's interfaces with adjacent university systems (Education Cloud, Slate, LMS platforms) to build and optimize appropriate data integrations for reporting. This person ensures effective data inputs from/to vendors and agencies. In addition, this role leads the day-to-day data operations as BSONs point of contact.
Requirements
- Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required
- Candidates must have five to six years of experience in marketing analytics, CRM administration, or institutional research, ideally in higher education or healthcare, including hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform (Data Extensions, Journey Builder, UTMs, segmentation)
- Demonstrated experience building forecasting or predictive models, such as enrollment yield, funnel conversion, or cohort risk, rather than descriptive reporting alone, is required
- Knowledge of GA4 and UTM-based attribution, strong Excel and data visualization skills (Tableau, Power BI, or similar), and the ability to translate complex data into clear, decision-ready recommendations for non-technical stakeholders.
Nice To Haves
- Master’s preferred in data analytics, business intelligence, computer science, or similar
- Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform.
- Familiarity with paid media performance metrics and agency reporting structures.
- Experience working across multiple university data systems (admissions, advancement, LMS).
Responsibilities
- Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
- Build predictive models for enrollment yield, deposit risk, and lead scoring.
- Maintain integrations and program-level lifecycle funnel / engagement reporting.
- Own paid media performance reporting and full-funnel attribution.
- Oversee market analysis
- Input data governance across Salesforce systems building out data models.
- Deliver executive dashboards and data storytelling for school leadership
- Support the annual Brand Health Study and competitive intelligence research, as needed.
Benefits
- medical, dental, vision, disability and life insurance
- retirement savings
- tuition assistance
- work-life balance benefits
- employee discounts
- an array of voluntary insurance options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
