Associate Director, Media/Social Marketing - HCP

Vertex Pharmaceuticals • Boston, MA

12d • Hybrid

About The Position

General Summary: The Associate Director, Media/Social Marketing - HCP will lead the development and execution of comprehensive media and social marketing strategies to enhance the digital presence and engagement of the US Kidney business unit. This role will focus on driving influencer strategies, managing digital opinion leaders (DOLs), and leading HCP media planning and execution. The ideal candidate will have a strong background in media planning, media buying, analytics measurement, as well as channel selection and optimization.

Requirements

• Experience in HCP Marketing
• Proven experience in social media strategy development and execution
• Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
• Excellent leadership and communication skills
• Proficiency in media planning and media buying
• Strong analytical skills with the ability to measure and optimize KPIs
• Experience in channel selection and optimization
• Ability to collaborate effectively with cross-functional teams and external partners
• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry

Responsibilities

• Oversee media planning and media buying activities to ensure effective allocation of resources.
• Develop Marketing content for media platforms for HCPs.
• Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs).
• Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies.
• Select and optimize channels to maximize reach and engagement.
• Collaborate with technology partners to integrate digital technologies and enhance marketing strategies.

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees