Associate Director, Media Display - New Stream Media

dentsu•Chicago, NY

4d•Hybrid

About The Position

As an Associate Director, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management of Display Media channels for top-tier Retail Media Networks. You will develop and maintain comprehensive knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. You will align the right resources to meet the client’s needs, and you will provide coaching and guidance to your direct reports and team. You will work cross-functionally with all teams to support and deliver against media, client and company objectives.

Requirements

5+ years in digital media planning, activation and/or campaign management
2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and SSPs (Google Ad Manager, CitrusAd) a must
2+ years of hands-on experience in paid social platforms (Meta, Pinterest, TikTok) and familiarity with ad servers (CM360) a plus
Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday) a plus
Independent self-starter, comfortable working in a start-up environment with changing workflows and priorities
Detail-oriented, organized and articulate; able to work well under pressure
Shopper, CPG or Retail Media Network experience is a plus
Thirst for knowledge and innovation, keen to make a difference in a growing business with existing clients
Possess outstanding written and verbal communications skills, especially strong presentation skills
Experience managing a team, preferably in a Retail Media Environment
Proficiency in Word, Excel, and PowerPoint

Nice To Haves

2+ years of hands-on experience in paid social platforms (Meta, Pinterest, TikTok) and familiarity with ad servers (CM360) a plus
Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday) a plus
Shopper, CPG or Retail Media Network experience is a plus

Responsibilities

Lead the forecasting, media planning, and executional strategy for the retailer’s display and video channels.
Oversee the Display Media Team workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
Lead interviewing, hiring, training, and coaching of new team members.
Provide ongoing support to your team through regular feedback and weekly one-on-ones.
Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
Remain abreast of the overall media marketplace and relevant opportunities for our clients.
Build internal/external client and stakeholder relationships.
Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
Identify challenges and process-related roadblocks and proactively solve problems internally and with the client.
Ensure that process documents are accurate and are kept current.
Act as an escalation point on planning and activation best practices, processes, and campaign troubleshooting.
Work on special projects as assigned.