Associate Director, Media Deployment and National / Retail Media Integration

Kimberly-Clark•Chicago, IL

1d•Hybrid

About The Position

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Reporting to the Director of North America Integration, the Associate Director of Media Deployment and National / Retail Media Integration will be responsible for assessing existing capabilities and preparing to integrate Kimberly-Clark’s North America’s Omnichannel business with Kenvue’s business while driving continued development of our retail media capabilities. They will lead the integration of national media strategy with retail media for the combined company. The Associate Director will partner closely with leaders across the North America Integration Management Office, Brand Management, Omnichannel Commerce, Sales, and Marketing.

Requirements

Bachelor’s degree required, MBA or advanced degree preferred
7+ years of experience in highly analytical roles, including Media, Integrated Marketing, Corporate Strategy, or Management Consulting roles
Direct experience at a CPG, leading agency, or retailer leading Media or eCommerce teams; experience in Retail Media Strategy and Omnichannel Marketing preferred
Proven experience in building high-performing teams that develop strong partnerships with stakeholders and encourage professional growth
Demonstrated success in driving business results through objective and fact-based analysis

Responsibilities

Evaluate existing National/Retail media capabilities across both Kimberly-Clark and Kenvue organizations with opportunity identification across: Media orchestration: Designing go-forward process to connect national media campaigns to retail media ecosystems
Aligned planning: Developing the scalable joint frameworks and processes to align planning processes across Kimberly-Clark and Kenvue
National Media to PDP click through: Assessing current state across both organizations and identifying opportunities to execute post-close
Operating model: Evaluate and identify improvement opportunities to current operating model across the Marketing organization, with agency partners, and within the Digital Commerce organization
Develop harmonized processes to run as one team in future state
Lead analyses to identify opportunities to improve eCommerce growth through operating model enhancements and adjustments to national to retail tactics
Assess past campaigns from both organizations to develop post-close playbook
Lead capability build across Media Deployment and National to Retail Integration topics
Lead the development of capabilities across the organization through frameworks, tools, and data adoption
Partner with other Digital Commerce team members at KC and Kenvue to understand current state and develop training for post-close Digital Commerce execution