Associate Director Media and Activation Planning Obesity and Related Conditions
About The Position
The Associate Director, Media & Activation Planning leads the planning and execution engine for the US Obesity and Related Conditions brand’s media and activation plans. The role translates the integrated brief into channel investment strategy, detailed media plans, and coordinated activation delivery while ensuring alignment with HCP Promotion and Corporate Affairs. It connects strategic media direction with day-to-day planning and delivery, leads channel investment, media execution, activation logistics, and performance measurement, and coordinates internal and external partners to keep work on time and accountable. The position leads and develops a direct report, the Senior Manager, Activation & GEO, by setting priorities, coaching for growth, and enabling strong execution.
Requirements
- Doctorate degree and 2 years of Marketing/Sales experience, or Master’s degree and 4 years of Marketing/Sales experience, or Bachelor’s degree and 6 years of Marketing/Sales experience, or Associate’s degree and 10 years of Marketing/Sales experience, or high school diploma/GED and 12 years of Marketing/Sales experience.
Nice To Haves
- Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
- Demonstrated ability to manage complex plans, budgets, timelines, and agency deliverables.
- Experience coordinating with HCP marketing, Corporate Affairs, or other cross-functional partners.
- Strong analytical, communication, and project leadership skills.
- Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred.
Responsibilities
- Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.
- Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.
- Ensure media plans reflect audience insight, platform behavior, brand priorities, and applicable governance requirements.
- Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.
- Lead activation identification and planning with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.
- Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.
- Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.
- Lead and develop the Senior Manager to coordinate activation execution and cross-channel delivery.
- Coordinate with HCP Promotion to align media and activation with HCP omnichannel and promotional activity.
- Partner with Corporate Affairs on integrated opportunities and ensure the appropriate functions are involved in planning and execution.
- Manage working relationships with media, AOR, other agency partners, and GCCI; clarify deliverables, timelines, and decision rights.
- Maintain clear project plans and communicate risks, decisions, and changes to stakeholders.
- Lead media measurement planning with agency and analytics partners, including channel KPIs, reporting cadence, and learning questions.
- Monitor media and activation performance, identify issues and opportunities, and recommend adjustments to the Director.
- Synthesize results into clear updates and actionable learning for future planning.
Benefits
- Health and welfare plans for staff and eligible dependents.
- Financial plans with opportunities to save toward retirement or other goals.
- Work/life balance and career development opportunities.
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.
- Group medical, dental, and vision coverage.
- Life and disability insurance.
- Flexible spending accounts.
- Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models, including remote and hybrid arrangements where possible.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
