Associate Director, Marketing

Gartner•Stamford, CT

3d•Hybrid

About The Position

We are seeking a highly organized and stakeholder-savvy Associate Director of Content Management to lead the strategic oversight and operational execution of our global web content ecosystem. This role ensures that content systems, workflows, and publishing practices support the needs of internal teams while maintaining consistency, governance, and quality across all pages.

Requirements

10+ years in digital content operations, web content governance, or content strategy
Experience managing or supporting content across international markets
Strong understanding of AEM or similar CMS.
Strong understanding of content design, accessibility, SEO, localization, and UX best practices
Exceptional organizational and documentation skills
Confident communicator who builds strong relationships and drives cross-functional alignment
Experience using AI tools for automation, operations, or other use cases.

Responsibilities

Define and maintain content governance standards, including guidelines for structure, consistency, publishing workflows, and stakeholder approvals.
Serve as the primary business stakeholder for the CMS platform.
Own the documentation and guidance that support clear and consistent execution of content changes.
Establish and promote content management and publishing best practices, ensuring all teams follow standards for quality, accessibility, SEO, and brand alignment.
Design and enforce scalable processes for proposing, approving, and implementing content changes.
Partner with UX, WebOps, QA, and development teams to ensure smooth delivery and resolution of content issues.
Define KPIs and success metrics for web content effectiveness (engagement, conversion, SEO performance, etc.).
Partner with analytics teams to monitor performance and surface actionable insights.
Use data to inform content governance decisions, prioritization, and continuous optimization.
Establish reporting frameworks that provide visibility into content management, team capacities, and opportunities for improvement based on data.
Define and drive the strategy for integrating AI and automation into content management workflows to improve speed, scale, and consistency.
Identify and implement opportunities for automation across content lifecycle processes, including content creation support, tagging, QA, localization, and publishing.
Leverage AI-driven insights and analytics to optimize content performance, personalization, and user engagement.
Drive experimentation and continuous improvement by piloting new tools or features and approaches, measuring impact, and scaling successful solutions.
Upskill internal teams by developing best practices and training materials that enable effective and responsible use of AI in content operations.
Identify opportunities for improving operational efficiency in content publishing and governance.
Develop and maintain documentation and playbooks that ensure transparency and consistency across teams.
Manage escalation paths for content-related issues and decisions.
Lead and develop a team of content operations professionals (if applicable).
Foster a culture of continuous improvement, innovation, and operational excellence.