Associate Director of Marketing

Prestige Brands Holdings, Inc.•Tarrytown, NY

36d•$175,000 - $190,000•Hybrid

About The Position

Prestige Consumer Healthcare exists to help people care for themselves and those they love through trusted brands, purposeful innovation, and an unwavering focus on quality. As one of North America's largest independent OTC companies, we carry a legacy of empowering consumers and a vision for shaping the future of everyday health and wellness. The Associate Director of Marketing is the entrepreneurial engine behind the Skin & Baby portfolio leading iconic brands like Compound W and Nix while unlocking the potential of four emerging brands. This role blends strategic foresight with business ownership, financial acumen, deep consumer understanding, and creative problem solving. It requires a leader who thrives in complexity, influences with clarity, and inspires teams to deliver meaningful impact. This leader oversees two Brand Managers and plays a pivotal role in shaping both the near-term performance and long-term vision of the portfolio.

Requirements

Bachelor's degree required; MBA preferred.
10+ years of progressive marketing experience, ideally in consumer health, OTC, or personal care.
Demonstrated success managing direct reports and developing high-performing teams.
Deep understanding of consumer behavior, category dynamics, competitive landscapes, and marketing fundamentals.
Strength in insight discovery, trend analysis, and translating data into meaningful strategies.
Exceptional communication and influence skills. Able to inspire action across all levels and functions.
Strong financial and analytical acumen, with a history of owning and improving business performance.
Proven ability to lead in fast-moving, complex, entrepreneurial and ambiguous environments.
Willingness to travel ~5%.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages.
Ability to apply concepts of basic algebra.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Applicants must be authorized to work for ANY employer in the U.S.
All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Responsibilities

Set a bold, insight-led vision for the Skin & Baby portfolio with clear near and long-term milestones and a plan that turns strategy into measurable actions.
Balance the discipline of delivering in-year objectives with curiosity and ambition to imagine, test, and build the next wave of growth.
Lead the long-range strategic plan, integrating multi-year financials, innovation pipelines, competitive insights, and operational realities into a compelling roadmap for sustainable success.
Guide the LE process with disciplined financial ownership-simplifying the complex and enabling confident decision-making across the business.
Be a visible, energizing leader who builds trust, elevates cross-functional collaboration, and champions a culture of continuous improvement.
Mentor and develop Brand Managers with intention, expanding their capabilities and accelerating their growth.
Conduct performance assessments and provide clear coaching and corrective action when needed.
Lead annual marketing planning with an insight-first mindset, uncovering the consumer motivations, tensions, and cultural trends that unlock brand and category growth.
Turn insights into powerful, integrated marketing strategies that move hearts, minds, and business metrics.
Inspire breakthrough creative thinking across the portfolio-ensuring each brand has a distinct, emotionally resonant point of view.
Build modern, effective 360 marketing plans.
Foster strong, agile agency partnerships that help elevate brand storytelling and sharpen execution.
Fully own the Skin & Baby P&Ls, making timely decisions that strengthen both top-line growth and bottom-line performance.
Set ambitious yet grounded AOP objectives, clearly articulating priorities and trade-offs to senior leadership.
Oversee budgets with rigor and transparency, tracking monthly results, and acting with agility to shift spend towards proven activities.
Monitor product contribution margins and identify opportunities to create value and expand profitability.
Build a powerful, collaborative relationship with Sales through shared goals, mutual accountability, and delivering winning results with retailers.
Lead the development of compelling, data-backed selling stories that spark retailer excitement, build belief, and expand distribution.
Coach teams to bring forward commercial thinking that elevates both brand and customer outcomes.