Associate Director, Marketing
About The Position
Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders. Our scientists are investigating ways to modulate tumor necrosis factor-like ligand 1A (TL1A) to potentially address inflammation and fibrosis associated with inflammatory bowel disease (IBD). Inflammatory bowel disease is a chronic condition affecting the digestive tract and nearly three million people in the U.S., with Crohn’s disease and ulcerative colitis representing the most common forms and often causing unpredictable physical, emotional, and social burden. We are currently recruiting the Associate Director (AD), UC HCP Strategy. This marketer will play a defining role in launching our new advanced therapy for Ulcerative Colitis, in a highly competitive space. This role is highly visible and requires a strategic, urgent, and collaborative leader who can navigate ambiguity, prioritize high-impact initiatives, and align cross-functional partners to execute a flawless launch. You will report directly to the Director of UC Marketing and work closely with global and cross-functional teams to establish our leadership in the Immunology space.
Requirements
- Bachelor’s degree in marketing, Business, Life Sciences, or a related field.
- A minimum of 5 years of pharmaceutical, biotechnology, or healthcare marketing experience.
- Demonstrated experience in HCP promotional marketing, brand strategy development, and tactical execution.
- Proven track record of successful cross-functional project management and team leadership.
- Outstanding communication, presentation, and operational management skills.
Nice To Haves
- Experience launching a pharmaceutical product in a highly competitive or crowded therapeutic market.
- Direct experience in Gastroenterology, Immunology, or Specialty Biologics.
- MBA or advanced degree.
Responsibilities
- Lead Day 1 “Now Approved” Materials & Launch Campaign: Campaign Strategy & Execution: Lead the strategic design, development, and end-to-end execution with the AoR and Customer Agile Team of our "Day 1" launch campaign to ensure immediate market impact upon regulatory approval.
- Message Optimization: Ensure all Day 1 messaging is highly differentiated, competitively positioned and tailored to key HCP segments.
- Regulatory Compliance: Direct the review and approval process of all promotional assets through the Medical, Legal, and Regulatory Review Team, and compliance.
- Develop Differentiated Strategies for HCP Segments: Stakeholder Expansion: Design and implement a dedicated, comprehensive marketing strategy tailored to each HCP Segment.
- Educational Engagement: Develop educational and promotional resources.
- Live Meetings Strategic Design & Execution: Direct the strategic planning, messaging design, and partner on the execution of Live Meetings for our customer-facing teams
- Partner with Field Strategy & Execution team to incorporate field insights into strategy and resource development
- Partner with the Scientific Strategy Teams on planning, strategy and content for Congress & Educational events for all major national and regional live medical congresses, advisory boards, product theaters, etc.
- Liaise with the Consumer Strategy Team: Partner with the Consumer Strategy Team: Provide HCP perspective on consumer activation initiatives and launch execution.
- Ensure tight alignment between HCP and HCC at launch and beyond.
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
