Associate Director, Marketing - Alamo

Sony Music Global Job Board•New York, NY

10d•$80,000 - $100,000•Onsite

About The Position

The Associate Director, Marketing will serve as a member of Alamo’s marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

Requirements

Passionate music fan with at least 5 years of progressive marketing experience in the music industry
Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

Responsibilities

Manage music releases, maintain campaign timelines, and oversee release logistics.
Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.
Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
Work closely with artists and management for campaign updates and communicate goals and plans for each release.
Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
Manage the creation and distribution of marketing tools.