Associate Director, Marketing - Life Cycle Management/HCP Marketing

AstraZeneca•Wilmington, DE

19d•Hybrid

About The Position

At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Join us as Associate Director, Marketing in Wilmington, DE for the respiratory team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. As an Associate Director, you will be responsible for bringing Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities.

Requirements

Bachelor’s Degree
3+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience And / OR commercial experience

Nice To Haves

Experience in GI diseases, with Gastro HCPs, and/or GI specialty medicines
Advanced Degree in Business, Marketing, or Science
Strong presentation and negotiation skills
Ability to successfully work through ambiguity
Marked capability in driving work at pace, leading cross functionally, operating in ambiguity and in a matrixed environment
Demonstrated Learning Agility
Experience leading both HCP marketing strategy and tactics (AD level work)
Experience on launches or pre-launch brands (segmentation, opportunity sizing, narrative development, disease state education campaigns, etc.)
Sales Experience (sales professional, first line manager)

Responsibilities

Oversee the launch readiness and launch for future indications and LCM activities, including coordination across the cross functional team, ensuring dynamic strategic and tactical plan are built and aligned across the organization
Develop and deliver disease state engagement and foundational brand campaign/plans/messages in support and preparation of new launches
Strong foundational skills and experience across a range of HCP marketing activities – scientific communications, congresses, personal promotion and non personal promotion (CRM, omnichannel, etc.)
Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions to prepare for launch.
Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments.
Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
Build clear, compelling brand narratives and assets that differentiate and drive preference.
Participate in budget planning; manage operational spend, forecasts, and ROI to meet financial objectives.
Define and track KPIs to assess customer/patient engagement and brand program effectiveness; report results and actions.
Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.
Translate digital strategies into measurable business outcomes, tying tactics to conversion, engagement, and brand growth.
Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Benefits

We balance the expectation of being in the office while respecting individual flexibility.
An inclusive culture where you will connect different thinking to generate new and valuable opportunities.
A commitment to lifelong learning, growth and development for all.
Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking.
We’re curious about science and the advancement of knowledge.
We find creative ways to approach new challenges.
We’re driven to make the right choices and be accountable for our actions.
As an organisation centred around what makes us human, we put a big focus on people.
Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab.
Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential.
Here, you’ll do work that has the potential to change your life and improve countless others.
And, together with your team, you’ll shape a culture that unites and inspires us every day.