Associate Director, Marketing - Women's Health & Guerin's Children

Cedars-Sinai Medical Center•Los Angeles, CA

About The Position

Cedars-Sinai is an organization with a reputation for excellence, recognized for providing the highest-quality medical care and having outstanding employee engagement. This role is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The Associate Director, Marketing will be tasked with developing and implementing marketing objectives, strategies, and tactics for assigned departments, institutes, and/or established priority areas to drive growth for the organization. This role collaborates cross-functionally with internal partners to ensure consistent application of the Cedars-Sinai brand and seamless utilization of clinical content across channels. The position establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans.

Requirements

Bachelor’s degree in marketing, communications, business administration, or a related field is required.
A minimum of 8 years of progressive experience in marketing and communications is required.
A minimum of 3 years of experience in healthcare marketing, preferably at an academic medical.
A minimum of 3 years of experience in healthcare marketing at or for a pediatric hospital program highly preferred.

Nice To Haves

Master's in business administration or a related field is preferred.

Responsibilities

Oversees marketing, brand and promotional efforts of Cedars-Sinai’s Women’s Health and Guerin Children’s.
Develops and executes strategies and tactics that are integrated, measurable, and consistently convey Cedars-Sinai’s commitment to these service lines through strategic initiatives that meet established goals.
Creates and executes project work plans to lead multiple projects simultaneously for Women’s Health and Guerin Children’s.
Independently manages timelines, tasks and team members to develop and implement projects that extend across Cedars-Sinai.
Manages promotion, digital presence, publication content and other similar items.
Develops and implements strategic marketing goals, strategies, and tactics for defined markets.
Identifies marketing goals and objectives and develops strategic roadmap to achieve desired results for target collaborators.
Collaborates, and some occasions, facilitates the development of the following key tactical initiatives: e-newsletters, social media, traditional and digital advertising, webinars, virtual town halls, consumer research and others.
Serves as marketing liaison to key clients and leaders, both internal and external, to provide guidance on and alignment of specific business unit goals to ensure integration of marketing and communications activities in support of achievement of those goals in an efficient and effective manner.
Analyzes market trends, consumer behavior, and partner feedback to inform decision-making and continuously enhance marketing approaches for effectively communicating the value and impact of the services we provide to target audiences.
Establishes and reports on key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns and initiatives, and regularly analyzing results to refine strategies and drive continuous improvement.