Data Science and Analytics_05

Adelphi Group • Los Angeles, CA

1d • $70,000 - $135,000 • Hybrid

About The Position

As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals.

Requirements

• 5 to 7+ years of experience, preferably in marketing analytics
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data
• Proven leadership ability and strong client relationship experience
• Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies
• Familiarity with current data privacy regulations and evolving identity solutions
• Ability to train and coach colleagues across areas including analysis, project management, and business writing
• Comfortable working in ambiguous situations
• Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling
• Bachelor’s degree in math, economics, engineering, social sciences, finance, or business/marketing

Nice To Haves

• Experience partnering with mid-level and junior clients on key deliverables.
• Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels.
• Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions.
• Solid understanding of offline and online channel KPIs across cross-channel analytics.
• Application of statistical methods to data analysis, including marketing mix modeling.
• Strong foundation in media strategy, budget setting, and channel selection.
• Experience managing or applying advanced analytics and statistical methods using code.
• Familiarity with AI/ML concepts and their application to marketing measurement.
• Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices.
• Experience creating documentation and developing repeatable, scalable processes.
• Strong proficiency in MS Excel and PowerPoint/Keynote
• Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
• Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp)
• Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Cross-media brand lift research tools (Kantar, Lucid, etc.)
• Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx
• Database design concepts and SQL
• Agency-side media campaign planning experience is a plus

Responsibilities

• Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities.
• Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data.
• Develop fluency in audience definition, creation, and strategy using multiple data sources.
• Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights.
• Build advanced dashboards in visualization tools such as PowerBI and Tableau.
• Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact.
• Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities.
• Stay current on industry trends through ongoing research and training.
• Build a deep understanding of the client’s strategic priorities, key initiatives, and competitive positioning.
• Construct clear, compelling, and actionable narratives using sophisticated analytics techniques.
• Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches.
• Ensure timely delivery of all scheduled and ad hoc deliverables.
• Recommend and implement research to support consumer insight gathering and strategic planning.
• Identify opportunities to continuously improve processes.
• Lead, mentor, and develop analysts and managers.
• Present reports, POVs, and other materials to clients regularly, both remotely and in person.
• Contribute to consumer segmentation and audience identification processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager