Associate Director, Marketing Performance Analytics & Revenue Operations

Kyndryl • New York, NY

1d

About The Position

The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through the lens of marketing channels and identifies how to accelerate that growth by analyzing performance across channels, audiences, and the end‑to-end marketing funnel. In this role, you will compare performance across email, events, paid media, digital programs, and other B2B marketing channels. You will identify where the marketing organization should invest, optimize, or shift spend, and you will provide regular insights and recommendations to channel owners to improve efficiency and ROI. The Marketing Associate Director will lead a team of 1–2 managers (who may themselves oversee analysts) and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. This includes automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses. This will also require deep partnership with operations and engineering teams to improve data flows, data models, and data quality. In this role, you will be responsible for deep expertise with our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels. You will shift seamlessly between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer of Kyndryl. This role will report directly to the Vice President of Marketing Analytics and Revenue Operations at Kyndryl.

Requirements

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g. Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives

Benefits

• This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans.
• You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees