Associate Director, Market Research and Analytics - GIC

AbbVie•Mettawa, IL

About The Position

The Associate Director of Marketing Research & Analytics for GIC (Gastrointestinal Care) will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across GIC on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand partners, Medical partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

Requirements

BA or BS degree required.
10+ years relevant marketing research and/or analytics experience required.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
Proven experience as an integral member of a high-performing work team.
Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
Demonstrated project management skills.

Nice To Haves

Advanced degree (MA, MS, MBA, PhD) preferred.
Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.

Responsibilities

Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the GIC space.
Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across HCPs and patients.
Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of GIC brand programs and tactics.
Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria.
Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance.
Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform performance expectations.
Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
Manage and develop direct reports, identifying opportunities for growth over time.
Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
Balance business needs with strategic projects to advance the capabilities of Specialty APEX
Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.