Associate Director, International Marketing Analytics & Business Insights - Immunology, Rinvoq

AbbVie•Mettawa, IL

6d•$141,500 - $268,500

About The Position

The IMABI role is a strategic partner for internal partners/stakeholders, leveraging data, secondary analyses, and primary market research to make informed and operational decisions. They will be the lead International Market Analytics and Business Intelligence (IMABI) voice on business teams and will facilitate business insights and develop actional recommendations that drive key business needs and objectives. Most importantly, this role represents the voice of the customer to enable better outcomes for patients. The Associate Director does not have a direct report, but will be responsible for managing a seasoned contractor. Additionally, the AD must demonstrate the ability to lead cross functionally and build a rapport in a highly collaborative and integrated brand team. The Associate Director will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results and communicating project progress and relevance to Brand Teams, Senior Management and/or Vendors when appropriate.

Requirements

BA or BS degree required. Advanced degree (MBA or MA) preferred. Degree concentration in market research, marketing, or social science. Statistical knowledge is a plus
Minimum 7-10 years of experience in Marketing Analytics and Business Intelligence, include strong working knowledge of key data sources and approaches into gaining insights at the global and country level.
Previous experience with developing Market Research/Analytics Plans.
Experience in synthesizing and presenting data from multiple sources (secondary and primary data sources, quantitative and qualitative research) into easily understandable and action oriented, relevant to the business insights.
Excellent strategic thinking and thought leadership with strong storytelling capabilities.
Experience influencing cross-functional, global and affiliate teams.
Self-starter with intellectual curiosity and strong business acumen.
Ability to interact effectively with all levels of the organization
Ability to be agile and nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Create trust and respect within the department and brand team
Ability to comprehend and utilize advanced analytics to help drive decision making to improve performance. Specifically, the ability to independently analyze and synthesize evidence from multiple sources to develop insights and potential hypotheses for further exploration.
Working knowledge of utilizing Large Language Models (LLMs) through efficient use of prompts to explore insights from prior market research reports, secondary data, and syndicated reports.

Nice To Haves

Experience in Immunology a plus. Experience in Gastroenterology Dermatology a plus.

Responsibilities

Serve as the IMABI lead supporting the RINVOQ DERM Team, including RINVOQ Atopic Dermatitis (AD), RINVOQ Allopecia Areata (AA) and RINVOQ Non-Segmental Vitiligo (NSV) Brand Teams, becoming a trusted partner for both brand research and analytics capabilities
Enable and demonstrate leadership on cross-functional business teams on a both a launched indication, and two launching indications. Data-mine both custom research and data to uncover insights that identify opportunities for growth; proactively identify and enable the teams to address trends and changes in the market landscape
Support brands using tracking and measuring KPIs, Monthly Brand Performance reviews and secondary research deep dives (syndicated chart audits, IQVIA MIDAS etc.) Track Key Performance Indicators and Performance of brand and competitors, enabling the team to make better and more rapid business decisions.
Develop and maintain working relationship with Area and Key Affiliate contacts to co-create and execute plans and ensure consistency of our market understanding
Work collaboratively with Cross-functional Brand Team, and across IMABI to maximize business results, streamline processes and identify best practices. Proactively identify new data sources, analyze opportunities and research methodologies to ensure the team is making decisions based on objective and comprehensive insights
Play a leading role in the continuous brand planning process based on deep understanding of patient journeys, market landscapes and trends, competitive activities, and market value drivers. Lead the brand team to objectively assess the markets and influence the creation of viable positioning platforms that drive the business forward. Identify opportunities to enhancing patient and HCP knowledge gaps.
Serve as strategic partner to Differentiation and Standard of Care leads, providing insights that can be used to drive tactical execution and measurement
Serve as strategic partner to Advanced Customer Engagement (ACE) lead and broader Customer Excellence team, dot-connecting ACE learnings to other primary and secondary insights· Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in successful launch strategies, portfolio management and growth.
Contribute to financial planning process, responsible for input into the annual Long Range Planning (LRP) process by providing expertise and guidance on brand/indication market shares and competitor assumptions.
Effectively work across functions within IMABI, Commercial Excellence, and Marketing teams to deliver actionable integrated analytics (descriptive and diagnostic)
Lead and participate in initiatives to improve IMABI capabilities
Ensure all IMABI activities are conducted on time, within budget and in accordance with financial and ethical compliance guidelines