Associate Director, HCP Branded Marketing & Strategy

Takeda • Cambridge, MA

45d • Hybrid

About The Position

As the Associate Director of HCP Branded Strategy and Marketing, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

Requirements

• Bachelor’s degree
• At least 5-10 years in the healthcare industry with increasing responsibilities in marketing, sales, or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Nice To Haves

• MBA
• Prior pharma launch experience
• Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)

Responsibilities

• Strategic Leadership Oversee end-to-end branded campaign management, ensuring alignment with business objectives and HCP engagement priorities.
• Lead the creation, development, and delivery of core in-office materials, including HCP brochures, mechanism of action (MOA) materials, and reprint carriers.
• Support the development of compelling brand messaging and serve as the lead for developing and substantiating core claims.
• Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.
• Innovation & Insight Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.
• Team & Agency Leadership Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Benefits

• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees