Associate Director, Global Marketing

Merck • North Wales, PA

1d • $142,400 - $224,100 • Hybrid

About The Position

The newly formed Integrated Global Respiratory Business Unit is advancing a bold, long-term respiratory growth agenda grounded in compelling science, strong customer insight, and coordinated global execution. We are seeking a highly strategic, scientifically curious Associate Director, Enterprise Brand Strategy to help shape the global HCP strategy, scientific narrative, and core commercial platforms that enable differentiated engagement with healthcare professionals across markets. Reporting to the Global Brand Lead, this individual will partner closely with cross-functional team to translate scientific evidence, customer insights, and competitive dynamics into clear global strategies, launch priorities, and HCP engagement approaches for current and potential future indications. This role is ideal for a candidate who can connect science to strategy, simplify complexity for global and local teams, and develop externally grounded commercial recommendations that strengthen HCP understanding, confidence, and appropriate adoption.

Requirements

• Bachelor's degree required; advanced business degree preferred.
• Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Experience in global or local marketing, launch planning, or asset strategy.
• Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
• Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
• Experience working across matrix organizations and influencing without direct authority.
• Collaborative team player with an open mindset, strong learning agility, and a willingness to challenge assumptions, listen actively, and adapt to evolving business needs.

Nice To Haves

• Experience in respiratory, specialty care, immunology, or other science-driven therapeutic areas.
• Experience developing HCP strategy, scientific platforms, core messaging, customer journeys, or global launch toolkits.
• Strong ability to synthesize clinical data, market research, advisory board insights, congress intelligence, and competitive dynamics into concise strategic recommendations.
• Experience partnering with Medical Affairs, Clinical, Regulatory, Market Access, Regional, and Market teams in a global matrix environment.
• Curiosity and willingness to learn and apply AI-enabled tools to improve efficiency, generate insights, and enhance strategic planning and execution.
• Proven ability to build clear, adaptable global guidance that supports local market execution.

Responsibilities

• Lead development of the global HCP strategy, including L3N, customer segmentation, insight generation, behavior-change objectives, and market activation priorities.
• Define the global HCP strategic framework, including priority customer segments, prescribing behavior drivers, barriers to adoption, and opportunities to shape clinical practice.
• Develop differentiated HCP value propositions, message priorities, and engagement strategies grounded in clinical evidence, customer insights, and competitive dynamics.
• Translate emerging data, clinical evidence, treatment landscape evolution, and competitive intelligence into clear strategic implications for HCP engagement.
• Develop globally relevant HCP engagement principles, message priorities, and strategic guidance that markets can adapt for local execution.
• Partner with regional and market teams to pressure-test HCP strategy, identify local customer needs, and ensure global guidance is actionable across diverse healthcare systems.
• Lead development of core HCP strategy assets, including customer journey, strategic imperatives, launch planning inputs, message maps, objection handling guidance, and market enablement materials.
• Manage the global AOR, including scope, budget, briefing, performance, and delivery of high-quality HCP strategy and scientific communication initiatives aligned with brand priorities.
• Monitor and synthesize scientific, clinical, and competitive developments to inform global scientific strategy and leadership decision-making.
• Shape the global scientific narrative and core communication platform in partnership with Medical Affairs, Clinical, Regulatory, and Regional teams.
• Develop the scientific strategy that connects mechanism of action, clinical data, disease burden, unmet need, patient identification, and differentiated value for HCP audiences.
• Partner with cross-functional colleagues to identify evidence needs, customer learning gaps, and opportunities to enhance scientific engagement.
• Lead translation of new clinical data and real-world insights into clear HCP implications, strategic messaging considerations, and launch or lifecycle planning recommendations.
• Support congress planning, advisory board preparation, KOL engagement strategy, and scientific insight generation in collaboration with Medical Affairs and Regional teams.
• Partner with Medical Affairs to integrate KOL feedback, advisory board insights, and field learnings into the evolving scientific narrative and global HCP strategy.
• Translate complex data into concise strategic takeaways, implications, and recommendations for global commercial planning.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days
• annual bonus
• long-term incentive

What This Job Offers

• Job Type: Full-time
• Career Level: Director