Associate Director, Giving Days & Emerging Donor Strategies - University Advancement

Washington University in St Louis • Clayton, MO

9d • Onsite

About The Position

The Associate Director, Giving Days & Emerging Donor Strategies will oversee the development and execution of direct marketing programs aimed at driving alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key efforts including giving days and will partner with University Advancement colleagues to drive the direct marketing strategies for reunion giving, student philanthropy and parent giving.

Requirements

• Bachelor's degree
• Relevant Experience (3 Years)
• Skills: Not Applicable
• A driver's license is not required for this position.

Nice To Haves

• Comfortable interacting with a variety of diverse audiences.
• Demonstrated ability to build and maintain relationships.
• Skilled at expressing empathy and providing premium customer service.
• A desire to work collaboratively with colleagues.
• Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers.
• Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback.
• Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices.
• Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department.
• A desire to play a meaningful role in the university’s community and to share in the community’s commitment to education and research.
• Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.
• Experience planning and managing complex programs, projects, or marketing campaigns: setting timelines and priorities, analyzing data, working with complex reporting and data sets, coordinating work among multiple teams, maintaining vendor relationships, developing and managing organized systems of processes and protocols, etc.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.
• Experience using database, website/online form solutions, and other software platforms.
• Familiarity with Vanillasoft or ClickUp a plus.
• Alumni Relations
• Analytical Thinking
• Annual Giving
• Business Interactions
• Communication
• Complex Systems
• Confidentiality
• Conflict Resolution
• Data Metrics
• Deadline Management
• Detail-Oriented
• Digital Direct Marketing
• Direct Marketing
• Effective Delegation
• Metrics Reporting
• Microsoft Office
• Nonprofit Organizations
• Professional Integrity
• Project Management
• Receptive to Feedback
• Relationship Management
• Salesforce (Software)
• Social Interaction
• Vendor Management
• Workday Software

Responsibilities

• Giving Day Programs – In partnership with Advancement Communications, and other key stakeholders, oversee the planning and execution of three giving day campaigns: First Day, Giving Tuesday, and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitations and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence. Drive donor and alumni engagement through facilitating volunteer opportunities.
• Reunion Giving – Oversee the strategy for reunion giving through direct marketing channels. Partner with Alumni & Constituent Engagement colleagues to develop annual appeal schedule to optimize reunion class giving efforts in order to increase donor participation. Partner with Executive Director, Annual Giving Programs to secure and promote reunion donor challenges for most classes.
• Student Philanthropy – Partner with Student Affairs and Alumni & Constituent Engagement colleagues to drive and implement strategy in educating students about the importance of philanthropy and drive donor participation results. Part of this effort is collaboration with the senior class gift program.
• Parent Giving – In partnership with Advancement Communications and Student Affairs colleagues, drive direct marketing messaging and strategy for parent giving.
• Other duties as assigned – work closely with Executive Director and Senior Director to provide any additional support needed to ensure donor participation goals are met.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Free Metro transit U-Pass for eligible employees.
• 4 weeks of caregiver leave to bond with your new child.
• Family care resources are also available for your continued childcare needs.
• Adult care resources.
• Tuition coverage for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level