Associate Director, Field Omnichannel Strategy
About The Position
At AstraZeneca, we are redefining how our field teams engage healthcare professionals (HCPs) shifting from single-channel interactions to coordinated, personalized omnichannel experiences that deliver greater value to customers. As an Associate Director, Field Omnichannel Strategy, you will play a central role in advancing this transformation. You will define how field teams orchestrate personal and non-personal channels, embed new ways of working, and establish measurement frameworks that prioritize engagement quality over activity volume. This role sits within the US Biopharma Omnichannel function and operates at the intersection of strategy, operations, analytics, and field execution. You will work across Sales, Medical, Brand, and IBEX partners to turn omnichannel strategy into practical, scalable field execution.
Requirements
- Bachelor’s degree or equivalent experience
- 5–7+ years in roles spanning Field engagement, omnichannel strategy, or commercial capability development within healthcare or another regulated industry
- Proven success driving adoption of new tools, capabilities, or ways of working in Field or customer-facing teams
- Strong understanding of: Field engagement models, Brand strategy, Integration of personal and non-personal channels
- Demonstrated ability to influence without authority in a matrixed environment
- Experience partnering across strategy, operations, analytics, and learning functions
- Experience using data and insights to inform performance and optimization
- Strong problem-solving and critical thinking skills
Nice To Haves
- Advanced degree (MBA, MPH, or relevant field)
- Pharmaceutical or healthcare marketing experience
- Familiarity with: CRM platforms (e.g., Veeva, Salesforce), Next Best Action and customer journey frameworks, Agile ways of working
- Experience in business requirements gathering and capability design
Responsibilities
- Drive Omnichannel Transformation in the Field: Lead the adoption of omnichannel orchestration capabilities, enabling Field teams to coordinate personal and digital touchpoints. Translate strategy into practical, scalable workflows for Field execution. Embed omnichannel thinking into day-to-day Field engagement models.
- Lead Organizational Change & Adoption: Build and implement change strategies to drive sustained behavior change. Develop: Field-facing playbooks, Coaching frameworks, Champion networks across Field leadership. Partner with Learning teams to embed capabilities into training and development.
- Connect Brand Strategy to Field Execution: Partner with Brand and Omnichannel Strategists to translate strategy into Field-executable omnichannel plays. Enable sequencing of approved content and touchpoints across channels. Ensure alignment between brand priorities and Field engagement approaches.
- Establish Measurement & Performance Standards: Design and implement field omnichannel meaningful metrics, shifting focus from activity to engagement quality. Define metrics that reflect: Coordination across channels, Customer journey progression, Effectiveness of engagement. Use insights to drive continuous optimization and standardization.
- Act as a Cross-Functional Connector: Partner with Sales, Medical, SFO, Analytics, and Learning teams to ensure aligned execution. Reduce fragmentation by creating clear processes and governance. Serve as a trusted advisor on omnichannel execution challenges.
- Innovate and Scale: Identify, pilot, and scale new omnichannel approaches. Advance Next Best Action and journey orchestration capabilities. Continuously evolve Field engagement models based on insights and performance.
Benefits
- short-term incentive bonus opportunity
- equity-based long-term incentive program (salaried roles) or to receive a retirement contribution (hourly roles)
- qualified retirement program [401(k) plan]
- paid vacation and holidays
- paid leaves
- health benefits including medical, prescription drug, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
