Associate Director, Field Analytics

BeiGene

7d•$145,500 - $195,500•Onsite

About The Position

The Associate Director, Field Analytics will predominantly be focused on secondary data analytics to inform business strategy and field optimization strategies to ensure successful commercialization of BeiGene’s products. This role may also evolve to take on global (ex-China) activities as well. This individual must work effectively with sales teams and home office personnel to provide insights and recommendations on a variety of issues and imperatives impacting sales team success. Specific examples of key responsibilities include, but are not limited to: Development of the targeting / call plan for sales personnel, sales force alignment, sales force effectiveness, and ad hoc analytics. Driving these deliverables effectively and optimally requires extensive collaborative efforts with Commercial Management, Commercial Operations, Marketing, Market Access, Sales, and other functions within Analytics. Being part of the Commercial Analytics team signifies close ties with secondary data like claims while leveraging insights from primary market research and forecasting. It is imperative that all Commercial Operations and Business Analytics (COBA) team members work together closely and openly, often picking up functional expertise from each other, to advance market understanding and to optimize approaches.

Requirements

BA or BS with concentration in Life Sciences, Marketing, or Business with 8+ years progressive experience in consulting and commercial analytics and/or sales operations.
Biotech or pharmaceutical experience required.
Hands on, in-depth understanding of secondary data sources (e.g., syndicated sales, longitudinal patient-level data, payer data).
Excellent analytical skills and the ability to translate the data and learning into actionable recommendations for business growth.
Demonstrated attention to detail and excellence in project management, including effectively managing multiple projects/priorities.
Experience managing vendors and consultants.
Ability to adapt plans and strategies as new market findings arise.
Excellent interpersonal, oral and written communication skills, including ability to synthesize findings and deliver a clear overview of recommendations.
Strong Excel and PowerPoint skills, SQL for data analytics

Nice To Haves

Oncology experience preferred, with hematology strongly preferred.
Experience working with mapping software for territory alignment, experience working on reporting tools with SQL as the backend preferred.

Responsibilities

Collaborate with key internal stakeholders to develop data driven targeting of entities including, accounts, health systems, and physicians.
Collaborate with the advance analytics team on data-driven behavior segmentation of physicians, accounts, payers, and patients.
Conduct and manage all field force targeting, sizing, and structural analyses.
Drive development of field force call plan. Work with marketing on customer segmentation and sales operations on integrating the call plan into the CRM/SFA systems.
Partner cross-functionally to establish benchmarks and key performance indicators, as well as success metrics for product and marketing initiatives.
Determine territory alignments to assure adequate coverage of key accounts; provide on-going analysis to determine need for additional territories.
Support the development and administration of the field incentive compensation program. Ensure that plans motivate field personnel and support commercial objectives.
Provide ad hoc analyses as necessary to support senior management and internal stakeholders.
Provide insights into business performance and recommendations to internal customers at all levels.
Design and enhance Sales Operations Systems: (CRM, executive dashboard, and sales business intelligence tools).
Update salesforce reports and dashboards when necessary; weekly / monthly / quarterly reporting to senior management.
Identify and frame key business issues needing further research and align relevant team members on the objectives, approaches, and recommendations.
Identify appropriate external partners while considering resources, timing, and overall project goals.
Actively integrate secondary research findings with other analytical insights (primary research, forecasting) developed by team members within the Commercial Operations and Business Analytics (COBA) team.
Create and implement comprehensive communication plans to optimize the organizational impact of competitive and environmental insights on product strategies and plans.
Ensure key multi-stakeholder insights and recommendations are quickly and appropriately shared with cross-functional partners, including colleagues in corporate functions and ex-US affiliates.
Apply basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, translation to value, and oral and written presentation for impact.
Demonstrate leadership courage with regard to setting boundaries and ensuring time is spent on the most critical/ high value projects.
Act with speed, agility, and accountability, while adapting to evolving business needs.
Cultivate meaningful internal and external partnerships, adding value and insights for the organization.