Associate Director, Eye Care

AbbVie•Irvine, CA

10d•$141,500 - $268,500•Hybrid

About The Position

Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

Requirements

Bachelors degree in related field, MBA preferred
7-9 years of specialty sales/marketing experience required
At least 3 years product management experience in direct to physician marketing preferred
Understands verification of benefits for patient coverage
Knowledge of health care and/or pharmaceutical industry
Experience in product launches
Healthcare industry experience with an established track record in managing industry-based marketing functions

Nice To Haves

Highly desired: Buy and Bill/Part B experience
Highly desired: Patient Activation / Direct to Consumer Marketing experience

Responsibilities

Leads the development and implementation of product and brand marketing plans and assesses the effectiveness of strategies, evolving them as needed to reflect changing market dynamics.
Collaborates closely with internal stakeholders, the field sales organization, and key customers to guide product positioning, key messaging, and drive overall sales.
Monitors the market for opportunities and threats and develops strategies to address them.
Leads the implementation of innovative marketing programs and identifies opportunities to expand utilization within the glaucoma marketplace.
Allocates appropriate resources to achieve goals and monitors expenses to ensure profit targets are achieved.
Provides guidance and works closely with the Marketing Analytics and Business Insights team to identify and track market trends and opportunities.
Manages day-to-day operations with agencies, vendors, and external brand partners.
Maintains and strengthens relationships with Key Opinion Leaders and the broader community of eyecare professionals.
Develops strong cross-functional partnerships with internal stakeholders from the integrated brand team including Marketing, Sales, Medical, HEOR, Finance, Legal, Regulatory, and Compliance.
Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results.
Drive and participate in business and marketing plans process.
Demonstrates and utilizes holistic understanding of financial planning.
Lead and manage direct teams and external partnerships.
Influence business leaders and effectively collaborate cross-functionally to deliver business results.
Manage and monitor P&L of product responsibilities.
Grow brand/product penetration, share and awareness.
Develop next generation product and/or product enhancements & experiences, leveraging the patient journey.
Direct and manage projects including execution of marketing plans, initiatives and tasks.