Associate Director, Experience Strategy
About The Position
The Associate Director, Experience Strategy, is a key collaborator within the Experience Strategy team. This role is pivotal in our mission to connect meaningful brand and customer moments into seamless, purposeful, and personalized experiences. This individual will act as a strategic contributor on projects and is expected to be poised and comfortable presenting and collaborating across diverse functions withing the agency. This individual is well-versed in digital channels and understands how to apply data-driven insights, content, user experience, and technology best practices to design and optimize personalized experiences across varying audiences.
Requirements
- Bachelor’s degree in marketing, communications, or a related field
- 6 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in the pharmaceutical, biotech, or healthcare marketing industries
- Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and stakeholders
- Strong analytical skills, with experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Adept at using AI systems and frameworks
Responsibilities
- Lead the execution of basic and core Experience Strategy deliverables, including audits, content inventory, workshop materials, etc.
- Collaborate with manager and Experience Strategy leadership on personalization and omnichannel strategies, customer journey mapping, implementation plans, etc.
- Support manager and Experience Strategy leadership on organic growth and new business initiatives.
- Analyze qualitative and quantitative data to generate actionable insights and translate into compelling, data-backed recommendations and strategic stories for clients.
- Conduct secondary research to support POVs, white papers, case studies, and other materials as needed.
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
Benefits
- Competitive salaries and benefits
- Equal Opportunity Employer
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What This Job Offers
Job Type
Full-time
Career Level
Manager
