Associate Director, Engagement Strategy (Health)

Grey US•New York, NY

7h•$75,000 - $180,000•Hybrid

About The Position

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel. Grey Health is the culmination of the rich legacies of Grey and TANK, with employees across 20 studios in 18 countries, working collaboratively to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. Grey and TANK leverage shared resources and strategic direction for global growth. We believe a strong engagement strategy is key to delivering Famously Effective work and igniting a brand’s trajectory through unique customer experience. This is based on understanding what matters in people’s lives and identifying actionable insights to increase relevancy and drive engagement. The Associate Director, Engagement is responsible for serving as strategic lead on one or two small accounts and strategic support on larger, integrated accounts. This role involves leading small to mid-sized new business opportunities with autonomy, understanding clients’ specific markets, competition, and target audience insights, and translating those into actionable engagement strategies. You will manage a team of Engagement Strategists and/or Senior Engagement Strategists, ensuring the team continuously develops strategic skill sets to deliver compelling engagement plans that differentiate brands and push for Famously Effective work.

Requirements

Effective leadership and collaboration skills to guide and work with cross-functional teams
Strong client-facing skills to build and maintain relationships, understand client needs, and present engagement strategies
Skilled in storytelling and public speaking
Experienced in leading new business presentations and facilitating workshops
Ability to adapt to changing customer expectations, market dynamics, and industry trends.
5-8 years of experience in advertising or related industry

Nice To Haves

Creative: Putting together two things to create a third thing no one’s ever seen before
Productive: Acting on ideas to make things happen and get stuff done
Collaborative: Focused on the greater good versus personal gain
Adaptable: Ready and able to embrace change

Responsibilities

Lead multiple client relationships and work as an active support to clients, providing them with clear, strategic advice and actionable engagement direction
Lead engagement strategy development including positioning, targeting, and creative brief that will inspire great creative
Develop and lead the implementation of customer experience strategies that align with client objectives, brand values, and target audience insights.
Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work
Lead the strategic engagement component of new business pitches
Work closely with clients to understand their customer experience goals, challenges, and business objectives and ensure the engagement strategy supports the overall business and marketing goals.
Collaborate on developing and refining engagement strategies based on client feedback
Collaborate with creative teams, technology teams, and other departments to integrate engagement strategy into advertising campaigns and digital experiences.
Contribute to the creation and refinement of user personas to deepen the understanding of target audiences, and use personas to inform and personalize the customer experience strategy and contribute to the design of omnichannel customer experiences that seamlessly integrate online and offline touchpoints.
Ensure consistency in messaging and branding across all channels.
Establish key performance indicators (KPIs) to measure the success of CX strategies. Analyze results and provide insights for continuous improvement.
Craft well written strategy presentations for new and existing business with an ability to analyze, reflect, distill and story-tell
Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels
Contribute to the overall agency culture through exemplary modeling of our core values
Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large