Member Engagement Strategy Associate

Spring Health•New York, NY

4h•Hybrid

About The Position

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere. Spring Health is looking for a Member Engagement Strategy Associate to join our fast-growing Member Growth Marketing team. This role is ideal for an early-career marketer who is excited to learn how to drive meaningful member engagement through thoughtful, data-informed marketing execution. You will support Member Engagement Strategy Managers across all verticals, helping to execute high-impact marketing initiatives for some of Spring Health’s most strategic customers. As a key execution partner, you’ll bring campaigns to life—supporting launches, managing deliverables, and fulfilling custom marketing needs that drive member enrollment, activation, and ongoing engagement. This role is designed as a growth pathway into a Member Engagement Strategy Lead position, offering hands-on experience in campaign execution, cross-functional collaboration, and exposure to strategic account marketing. This is a full-time, hybrid position based in New York, reporting to the Director, Member Engagement Strategy. This role operates on a hybrid model including 3 days per week working in our NYC office located at 60 Madison Ave. Occasional travel may be required for team or company events/meetings.

Requirements

1–3+ years of experience in marketing, communications, or a related field (internships welcome)
Strong attention to detail and organizational skills, with the ability to manage multiple projects at once
Clear written and verbal communication skills
Comfort working in a fast-paced environment with shifting priorities
A proactive, “roll up your sleeves” test and learn mindset with strong sense of ownership over your work
Ability to collaborate effectively across teams and incorporate feedback
Interest in data-driven marketing and eagerness to learn how to interpret campaign performance
Passion for mental health and mission-driven work

Nice To Haves

Familiarity with or interest in project management and marketing tooling (i.e. Iterable, Asana, Smartsheets, Marq) a plus
Experience with Iterable or other email CRM preferred
Experience with B2B2C customers preferred

Responsibilities

Support the execution of member marketing strategies across a portfolio of enterprise customers, partnering closely with Member Engagement Strategy Leads
Manage end-to-end execution of lower complexity campaigns, including defining campaign briefs, test plans, and objectives; launching campaigns; and conducting post-deployment performance analysis. This includes collaborating closely with cross-functional teams to ensure campaigns align with objectives and customer requirements
Manage campaign timelines and deliverables, ensuring work is completed accurately and on time
Execute and fulfill custom marketing requests for high-priority accounts, including adapting templates or creating new assets as needed
Support customer launches by coordinating materials and helping ensure smooth go-to-market execution
Track and report on campaign performance, helping organize results and surface key insights
Maintain organized documentation, templates, and processes to support team efficiency and scalability

Benefits

Health, Dental, Vision benefits start on your first day at Spring.
You and your dependents also receive access to One Medical accounts
HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.