Associate Director, Strategy

IPG Mediabrands•San Francisco, CA

About The Position

This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies for one of the leading home appliance brands in the US. By focusing on why people think, feel, and act the way that they do, the Senior Manager, Strategy helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. The candidate is creative, curious, and has a passion for advertising/media, and an interest in products for the home.

Requirements

Proficient in Powerpoint, Word, and Excel
Experience with research and analyzing data
4+ years in media strategy, strategic communications, or related role
Enthusiastic, curious, and strategic
Independent, efficient, and prospers in a fast-paced environment
Great written and oral communication
Great relationship skills

Responsibilities

Maintain a deep understanding of the business, target audiences and wider communications environment
Write POVs on topics relevant to our key clients and agency
Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )
Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)
Attend technology and emerging media presentations to stay on top of trends
Understand and integrate client and creative agency research
Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications
Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
Craft strategic narratives that bring the strategy to life
Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications