VP, Engagement Strategy

BGB Group•New York, NY

10h•Remote

About The Position

We are seeking an experienced and visionary VP, Engagement Strategy to lead the omnichannel and experience strategy for BGB’s new business, pitch, and growth-focused initiatives. This senior leader will define how customer needs, behaviors, and motivations shape engagement journeys—and will build the strategic frameworks that bring those journeys to life within our pitch and growth work. The ideal candidate blends deep healthcare expertise with modern experience strategy, connecting insights, data, technology, and creativity into compelling engagement stories that win business and elevate BGB’s strategic offering. As a key strategic leader, you will collaborate closely with Creative, Brand Strategy, Medical Strategy, and Business Development partners to build omnichannel narratives that differentiate BGB, inspire clients, and drive ongoing agency expansion.

Requirements

8+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing required
Experience with CX, digital, and engagement strategy in pharma, healthcare or life sciences industries required, ideally within advertising and/or communications agencies
Demonstrated experience developing engagement strategy for pitches or new business efforts is required
Deep understanding of omnichannel strategy, customer behavior, segmentation, journey mapping, and measurement
Strong grasp of healthcare ecosystems (HCP, patient, payer, caregiver) and the channel behaviors within each
Skilled in integrating insights, data, and technology into cohesive engagement plans
Proven ability to lead teams, mentor talent, and drive strategic excellence in fast-paced, high-stakes environments
Outstanding presentation, communication, and storytelling skills—especially within pitch and executive client settings
Comfortable navigating ambiguity, managing complexity, and driving clarity across cross-functional teams and client conversations
Bachelor’s degree required

Nice To Haves

Advanced degree preferred

Responsibilities

Lead the development of omnichannel and engagement strategies that anchor BGB’s pitch and new business narratives
Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs
Create experience frameworks, opportunity maps, and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the market
Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with clarity and impact
Integrate behavioral insights, data, and channel strategy into holistic experience design
Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with clarity and authority
Tell the engagement story in a way that is crisp, compelling, and tailored to prospective client challenges and opportunities
Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling
Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks
Support pipeline planning and opportunity assessment with Business Development leadership
Stay ahead of healthcare, digital, and omnichannel experience trends to shape BGB’s new business strategy and capabilities
Bring innovative thinking to channel strategy, data-driven engagement, CRM/precision marketing, and emerging CX technologies
Mentor and guide the engagement strategy team, fostering excellence in experience design, omnichannel planning, and insight-driven strategic thinking
Develop and evolve BGB’s engagement strategy tools, frameworks, methodologies, and pitch processes
Contribute to expanding CX/engagement strategy capabilities across the agency
Play a pivotal role in RFP responses, pitch strategy, and new business planning
Help BGB evolve its positioning and capabilities in ways that support long-term agency growth