Associate Director, eCommerce Marketing and Media

Prestige Brands•Tarrytown, NY

About The Position

The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Amazon, but with experience and knowledge of the omnichannel ecosystem (especially Walmart.com, Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with key customers in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading an in-house and agency team. This position requires a unique combination of strategic leadership and hands-on execution; candidates with previous CPG brand management experience a plus.

Requirements

Bachelor's Degree required; MBA preferred.
8+ years of experience in eCommerce especially Amazon, digital media, and/or performance marketing, with a strong preference for brand management experience
Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize
Experience building capabilities, processes, and ways of working that scale across an organization
Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
Demonstrated success managing omnichannel retailer relationships
Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
Advanced analytical skills with experience leveraging tools such as AMC, retail analytics platforms, and media reporting dashboards
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Kroger Precision Marketing/KPM, Walmart Scintilla and how they can be used to link sales and media performance)

Nice To Haves

MBA preferred
previous CPG brand management experience a plus

Responsibilities

Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, Brand Stores
Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., Amazon Brand View Pro/ABVP, Amazon Marketing Cloud/AMC)
Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
Develop, coach and mentor direct reports while fostering a culture of accountability, innovation and continuous improvement
Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs