Associate Director, Digital
Adelphi Group•Toronto, ON
•CA$80,000 - CA$90,000•Hybrid
About The Position
This is a senior-level digital strategy role at Touché that combines client management, team leadership, and strategic marketing optimization. The ideal candidate is a digital media expert who can bridge strategy and execution while managing a team of 2+ people.
Requirements
- A collaborative, results-driven digital media professional who enjoys both strategic thinking and hands-on optimization work.
- Management Experience: 5+ years in a management role; must be comfortable managing a team of 2 or more employees.
- Must love managing and leading a team of passionate and dedicated media professionals across digital areas.
- Comfortable with senior leaders to understand and facilitate client, agency and business requests.
- Understanding of client/agency finance process; client billing and employee hours.
- Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.
- 7+ years digital media, including buying, trafficking, analysing and optimizing.
- Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
- Proficient in media terminology, media math, and reach and frequency calculations.
- Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.
Responsibilities
- Develop and communicate holistic digital strategies aligned with client business objectives
- Serve as a strategic consultant for Search, Social, and Programmatic channels
- Manage client budgets and provide media optimization guidance
- Conduct analytics, performance tracking, and deliver actionable insights
- Lead, mentor, and develop junior team members
- Manage training and best practices across the team
- Conduct performance reviews and establish professional goals
- Foster team motivation and collaboration
- Translate optimization metrics into business impact
- Track KPIs and competitive/industry trends
- Ensure data accuracy and reporting quality across all accounts
- Develop thought leadership and POVs for the agency
- Partner with internal teams, vendors, and agency partners
- Participate in corporate initiatives and industry events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
