AD, Digital Marketing Optimization

Novartis•East Hanover, NJ

1d•Onsite

About The Position

This role will be based in East Hanover, NJ. The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.

Requirements

A minimum of a BA/BS degree is required.
Minimum 7 years' experience using data & analytics to support business decisions
Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
Solid understanding of database structures, data wrangling, cleansing, and manipulation
Project management experience and ability to manage multiple projects while consistently meeting deadlines
Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
Must be curious with an openness to new thinking balanced with realistic business needs
Proven self-starter with high standards of excellence and an innovative mind
Demonstrated leadership skills and ability to coach and manage team members
Ability to manage for results under ambiguity
Strong interpersonal, communication, and analytical skills
Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
Excels at interacting with a diverse group of people, all levels of management, including senior leadership
Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data

Nice To Haves

Agility
Agility
Business Analytics
Competitive Intelligence
Cross-Functional Collaboration
Customer Insights
Customer Orientation
Data Analysis
Data Science
Forecasting
Go-To-Market Strategy
Healthcare Sector Understanding
Influencing Skills
Innovation
Marketing Analytics
Marketing Strategy
Market Insights
Market Research
Market Trends
Microsoft Excel
Predictive Analytics
Product Marketing
Qualitative Research
Quantitative Research
R (Programming Language)

Responsibilities

Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability
Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands
Drive the development of actionable KPI dashboards with clear alignment to business goals
Design A/B tests and other digital experimentation to quickly achieve key learning objectives
Design & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs
Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
Coach and develop team members on both digital analytics & data storytelling
Direct agency partners and manage to high-quality, accurate, on-time delivery