Associate Director, Digital Marketing and Advertising - Advancement and Alumni Engagement
About The Position
The Division of Advancement and Alumni Engagement utilizes resources, technology, and business for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships. We are currently seeking an Associate Director, Digital Marketing and Advertising. The Digital Experience team translates designs and functional requirements into live, scalable technical implementations with a passion to engage and persuade donors to invest in the work of Emory. This position will report to the Director of Digital Marketing and Advertising.
Requirements
- A bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training.
Nice To Haves
- Advanced knowledge and experience in digital marketing leveraging various technologies including Salesforce Marketing Cloud or similar software/platform including text and social media.
- Strong analytical skills.
- Experience in analyzing customer behavior across digital channels and formulating strategies to enhance engagement.
- Strong writing and editing skills.
- Experience in digital storytelling and design.
- Experience working with electronic communications and websites, various technologies including strong skills in Adobe Creative Suite, HTML/CSS, SQL, SMS, content design and management systems, mass email applications, team-based fundraising tools, and crowdfunding platforms.
- Advanced knowledge and experience with Microsoft Office Suite, database and project management software, web reporting/analysis, and CRM systems.
- An aptitude in mastering new software, applications, and databases.
- Strong organizational, interpersonal and problem-solving skills with the ability to manage multiple projects simultaneously, and navigate a complex work environment.
- Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
- Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
- Flexibility to accommodate changing priorities and deadlines.
Responsibilities
- Guides the digital marketing efforts of Advancement and Alumni Engagement.
- Develops and executes comprehensive strategic digital marketing plans, researches and identifies digital trends, and tracks and analyses performance of digital campaigns to formulate enhanced strategies across email, digital advertising, and the SMS channels for the division.
- Uses analytics to develop and implement digital strategies that drive constituent engagement that support division strategic goals, broadens exposure, or increases alumni/donor pride, involvement and investment in the university.
- Adheres to policy relating to program initiatives.
- Collaborates with key stakeholders across Emory and the division to achieve goals.
- Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
- Stays abreast of pertinent laws, and implements use of latest trends in marketing, video, social media, and digital strategies.
- Works with external vendors.
- Performs related responsibilities as required.
- Integrate and optimize digital marketing tactics to drive development goals for the University.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
