Associate Director, Digital Marketing Analytics

CMI Media Group•Cherry Hill, NJ

16h

About The Position

CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead their team in delivering innovative measurement solutions and driving impactful results for clients. This role involves developing and executing measurement and analysis plans, analyzing campaign performance for optimization, serving as an expert for internal teams and clients, mentoring a team of analysts, and exploring new technologies and methodologies in digital marketing analytics.

Requirements

7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.

Nice To Haves

Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Responsibilities

Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.