Associate Director, Data & Tech
About The Position
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Data & Tech Solutions team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.
Requirements
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data, onboarding)
- Demonstrated knowledge in the latest privacy regulation updates and current challenges, security evaluations, etc.
- Understanding of signal transformation (cookie deprecation, ID graphs, etc.)
- Awareness of latest developments and offerings from data sources/partners
- Proficiency in 1P data use cases and solutions
- Expertise in assessments and improvement of processes
- Excellent presentation and communication skills
Nice To Haves
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Responsibilities
- Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can help
- Assess impact of marketplace evolution on current data and technology setup
- Contribute to developing solutions to business challenges leveraging integrated data and technology solutions
- Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs
- Vendor Evaluations
- Test Designs
- Contributions toward D&T Solutions Test & Learn Roadmap
- Integration into holistic Learning Agenda based on key business outcomes for the brand
- Written POVs & Thought Leadership on Tech
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
