Associate Director, Customer Insights & Engagement – Cell Therapy Analytics

Bristol Myers Squibb • Madison, WI

7d • Hybrid

About The Position

The Associate Director, Customer Insights & Engagement supports the development and leads the execution of advanced analytics and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. This role analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end analytics and insights, ensuring alignment with brand objectives and enterprise commercial strategies. As an Associate Director this role will collaborate closely with cross-functional partners, including members of the Commercial, Sales, Medical, and Access teams, to support data-informed decision-making and customer engagement. In this capacity, the Associate Director will work under the guidance of the Director ensuring alignment with business unit and enterprise objectives. The Associate Director will support the development and implementation of comprehensive analyses using secondary and internal data, predictive analytics, and market analyses while promoting innovative analytics, and the use of advanced tools and methodologies such as AI and machine learning. This position will be based in our Madison, NJ office, but with flexibility to work from our Princeton site as well. This role is part of the Global Cell Therapy Customer & Insights Engagement team, with a focus on the autoimmune space. The individual will contribute to franchise critical projects, determine effective approaches for solving complex problems, and deliver insights to key stakeholders that enable the achievement of our strategic and operational objectives. The successful candidate will utilize BMS CART data infrastructure, reporting tools, multiple analytics techniques, and effective communication skills to provide integrated data-driven decision support to key stakeholders. Additionally, this individual will play a key role in continuing to evolve our overall BMS Cell Therapy business and analytical capabilities.

Requirements

• Minimum 5 years of experience using advanced analytics techniques in pharmaceutical industry along with market research exposure, ideally within autoimmune, cell therapy, or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Proven ability to work directly with pharmaceutical secondary data, analyzing and synthesizing large and complex data sources—APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data- to identify insights furthering brand strategy.
• Experience working in Tableau visualization, Power BI, and SQL, with working knowledge of pharmaceutical customer master data concepts and integrations and ability to learn new tools and data sets quickly.
• Developed analytic and information integration skills, ability to draw inferences from disparate pieces of data, identify key findings, and link to implications and provide recommendations.
• Experience integrating secondary data, primary research, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations.
• Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables.
• Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, advanced analytics platforms) and comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.

Nice To Haves

• Advanced degree (Master’s or PhD) preferred.

Responsibilities

• Partner with Director to develop and execute comprehensive analyses synthesizing data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data) to extract meaningful business insights that inform brand development, strategic positioning, and marketing strategies.
• Proactively focus on discovery of insights hidden in vast, disparate amounts of data to help us make smarter and more informed decisions across the organization.
• Support primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
• Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand strategy and performance.
• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Partner with Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice.
• Drive the adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.
• Drive continuous improvement in analytics processes through innovation and capability building.
• Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s analytics and insights capabilities in collaboration with the CoE.
• Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies.
• Integrate advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.
• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.
• Ensure adherence to all BMS operating policies and governance standards.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level