Associate Director, CTV

BMG360•Shelton, CT

About The Position

BMG360 is a performance-focused agency building out a dedicated CTV media practice. We're looking for a Associate Director to serve as the operational and strategic backbone of the team — the person who owns what happens inside the DSPs, manages and develops the buying team, and ensures campaigns perform at the highest level across every client account. You'll work directly with the VP of CTV to free them from day-to-day execution, own DSP performance from day one, and build the buying processes and standards that will scale the team. The right candidate is an experienced agency-side CTV buyer who's ready to step into a leadership role with real ownership — and who wants to build something, not just manage a slice of a large org.

Requirements

4+ years of programmatic CTV or video buying at an agency
Hands-on campaign management within DSPs, Cadent/Adtheorent experience is a plus.
Demonstrated ability to manage and develop junior buyers
Strong command of CTV inventory types: AVOD, FAST, vMVPD, OTT, linear extension
Experience managing multi-client CTV buying workload simultaneously
Comfortable presenting buying strategy and campaign rationale directly to senior clients

Nice To Haves

Experience with DV360 and/or Amazon DSP
Experience building or scaling a CTV buying team from the ground up
Familiarity with CTV measurement approaches: ACR data, iSpot, EDO, clean rooms
Understanding of PMP and programmatic guaranteed deal structures
Experience in a performance agency environment where outcomes matter more than impressions
Experience in audience building
Understands how to build a retargeting campaign and how to use lookalikes.

Responsibilities

Own buying strategy and optimization standards across Cadent, DV360, and Amazon DSP for all client accounts
Lead Cadent/AdTheorent execution while we onboard DV360 and Amazon DSPs
Define bid strategy frameworks, frequency management standards, and supply path optimization approaches used across the team
Own platform-level relationships with Cadent, DV360, and Amazon account teams — day-to-day support, beta access, deal sourcing
Manage, coach, and develop the programmatic buying team — 1 trader at launch
Run the team's internal operating rhythm: weekly buying reviews, pacing check-ins, optimization decisions
Monitor performance, and ensure no client account is under-resourced
Build a team culture of rigor, curiosity, and ownership
Set and enforce campaign quality standards — targeting accuracy, pacing discipline, creative rotation, frequency control
Review performance across all client accounts and surface optimization recommendations proactively
Ensure buyers have the platform knowledge and tools to execute at a high level across all DSPs
Be the first point of internal escalation when a campaign is underperforming
Partner with client services on campaign strategy, pre-launch briefs, and performance commentary
Support VP in QBR preparation — contribute buying rationale, optimization narrative, and forward-looking recommendations
Participate in select senior client conversations where buying strategy or platform expertise adds credibility
Work cross-functionally with the agency's data & measurement team to align on attribution methodology and reporting