Associate Director, Creative

mPulse Mobile

2d•Remote

About The Position

The Associate Creative Director oversees the creative production of mPulse’s digital, print, and streaming content and leads the team of designers. This role will lead the design of assets that will reach millions of health plan members through engaging health communication programs. They will work closely with the Content team to plan the strategy and creative direction for our content across multiple channels (email, print, mobile web, MMS, streaming health, etc.) and see it through to production. This is a leader/doer role, which includes managing the team and contributing as a designer. Their keen eye for design and high-level strategy ensures a cohesive experience for health plan members across all media.

Requirements

Highly skilled in digital (email, interactive, video, MMS) and print design, with an ability to jump in as a contributor when necessary
Excellent leadership and interpersonal skills as well as the ability to inspire the creative team
Strong ability to write, communicate, and present ideas to stakeholders at all levels, internal and external
Passion for distilling complex health information into simplified, beautiful, creative assets
Curious, willing to learn, and will do the research to solve problems, creatively
Collaborative and open to feedback to always improve and enhance work
Analytical, creative, and innovative in solving difficult problems
Highly organized and self-driven in the work process
Data-driven decision maker
Bachelors Degree in Graphic Design, Video Production, Print Design, UX Design, or related discipline preferred
10+ years of related experience
3+ years of supervisory/management experience leading multidisciplinary design team
Experience coaching and mentoring team members in their career development
Demonstrated experience providing creative direction across all types of digital media including video, photography, motion graphics, interactive design, etc
Extensive knowledge in Photoshop, Illustrator, InDesign and other Adobe Creative Suite applications

Nice To Haves

Familiarity with ADA and WCAG compliance a plus
Familiarity with health insurance and healthcare a plus

Responsibilities

Lead and Manage Health Engagement Creative Design: Lead strategic design and brand voice of engagement content, including streaming health assets, email, print, etc.
Plan and manage all creative projects, including resourcing estimates, timelines, reviews, and stakeholder participation
Collaborate closely with organizational leaders to define a health engagement creative design voice to align with the overall health engagement voice
Supervise the Health Engagement Creative team: Lead and mentor designers in creating beautiful, dynamic, and engaging media (videos, motion graphics, interactives, stories, emails, print, etc.)
Assign, supervise, and advise all design work completed by the team
Explore new and innovative formats and product capabilities to deliver health engagement content
Oversee, manage, and continually improve the creative pipeline and process
Mentor designers in all aspects of their career development
Step in with hands-on design work as needed
Collaborate and strategize on the multi-channel content library with Content team: Gather input from key stakeholders to inform content priorities and plan roadmap
Develop creative strategy for engagement programs, print campaigns, and short-form video/animated content
Manage the entire pipeline from discovery through production and implementation
Develop, manage, and iterate on scalable templates for applicable channels, ex. Print, email, etc.
Elevate how the mPulse brand voice, as needed: Continue to elevate the visual identity and brand positioning
Maintain cohesive brand voice across all channels
Collaborate with marketing team on special projects such as promotional videos, event and conference presence, and other materials
Work with executives and other leadership to set project deadlines and content goals
Serve as Creative subject matter expert in sales and account conversations
All other duties as assigned