Associate Director, Content

Walker Sands • Boston, MA

29d • Hybrid

About The Position

Walker Sands is looking for an Associate Director, Content to help lead and evolve how we deliver content that drives meaningful business outcomes for B2B brands.
This is a senior, client-facing role for someone who brings both strategic perspective and hands-on expertise in demand generation content. You’ll work closely with our paid media, strategy, analytics and other teams to plan and execute content that supports integrated campaigns from early engagement through conversion.
You’ll play a central role in shaping demand generation content programs, guiding clients and teams, and ensuring the work we deliver is not only well-crafted, but effective.

Requirements

• 6+ years of experience in B2B content, including strong exposure to demand generation
• Experience developing campaign-driven content such as email, landing pages and lead generation assets
• A solid understanding of how content supports the buyer journey
• Experience using performance data and testing to inform content decisions
• Confidence presenting ideas and recommendations to clients
• Experience managing or mentoring others
• Comfort participating in and supporting sales efforts.
• Strong writing and editing skills, with attention to clarity, structure and purpose

Nice To Haves

• Agency experience is a plus
• Familiarity with AI tools and emerging technologies preferred

Responsibilities

• Lead Demand Generation Content Strategy
• Develop content strategies that support integrated demand generation campaigns and conversion goals
• Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
• Guide the creation of key campaign assets, including emails, landing pages and lead generation content
• Use performance insights and testing to refine and improve content over time
• Support new business efforts through thoughtful strategy, scoping and client conversations
• Create and Elevate B2B Content
• Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
• Step in as a lead writer or editor on complex or high-priority work
• Help clients translate complex ideas into clear, credible and engaging content
• Ensure content aligns with buyer needs, channel expectations and performance goals
• Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs
• Lead People and Process
• Manage and mentor 1–2 team members, providing ongoing feedback and support
• Help ensure projects are scoped appropriately and delivered efficiently
• Identify ways to improve processes, quality and collaboration across the team
• Contribute to broader team initiatives and training efforts

Benefits

• Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• Employer-matched 401(k) and access to financial planning services.
• Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Mix of in-office and remote work, with tools to stay connected across teams.
• Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Clear career paths, mentorship programs, and learning events to help you grow professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed