Associate Director, Content Capabilities Lead

MSD•North Wales, PA

5d•$142,400 - $224,100•Hybrid

About The Position

The Associate Director, Content Capabilities Lead serves as the business lead for content capabilities, driving their adoption, evolution, governance, and business value realization across the organization. The individual partners closely with operations, technology, and transformation stakeholders to define and prioritize business requirements, shape capability roadmaps, and ensure content capabilities evolve to meet business objectives, stakeholder needs, and future-state operating model requirements. As a key connector across CEI, US Content Op Model, OMM, Content Accelerator, and DHH, this individual drives alignment across the content capabilities ecosystem. They balance current business needs with long-term capability advancement while championing a culture of continuous improvement through stakeholder feedback, performance insights, and evolving business priorities. The role drives adoption, enhances user experience, and maximizes the business value delivered by content capabilities.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, Digital, Communications, or a related field
8+ years of experience in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including experience leading large-scale capability implementation or transformation initiatives
Experience working in Agile or sprint-based marketing environments
Demonstrated experience leading or supporting platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in a complex organizational environment
Strong understanding of marketing technology ecosystems, agile ways of working, content development workflows, and cross-functional operating models
Experience partnering effectively with technology teams, vendors, agencies, and cross-functional business stakeholders to deliver integrated solutions
Experience leading change management, capability training, stakeholder engagement, and user adoption strategies for new capabilities or platforms
Ability to communicate technical concepts, tradeoffs, and value propositions clearly to senior leaders and non-technical stakeholders
Strong problem-solving, prioritization, and execution skills, with the ability to manage multiple workstreams and influence stakeholders in a matrixed environment
Ability to work hybrid at least 3 days per week at our North Wales (Upper Gwynedd), Pennsylvania office

Responsibilities

Evaluate business opportunities, challenges, and emerging needs to inform capability investments and enhancement priorities.
Partner with technology teams to translate business requirements into scalable solutions and capability enhancements.
Champion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating model
Partner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management Office
Lead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partners
Build strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planning
Monitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmap
Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market