Associate Director, Consumer Marketing
About The Position
MannKind Corporation is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, MannKind aims to deliver therapies designed to fit seamlessly into daily life. Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives. This role will be a champion of MannKind’s culture and values while supporting the delivery of the consumer marketing strategic plan for an established brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development. The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation.
Requirements
- Bachelor’s degree
- 12+ years of marketing or related function, including pharma marketing experience.
- Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
- Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
- Experience leading cross-functional and agency teams.
- Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
- Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
- Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
- Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
- Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
- A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
- Demonstrated analytical skills and the ability to think strategically and solve problems.
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment.
Nice To Haves
- MBA
- 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
- Experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.
Responsibilities
- Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
- Develop consumer messaging that is highly strategic and powerful across all channels—including promotional materials development.
- Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
- Manage agency relationships, their work product and associated budget.
- Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
- Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
- Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in the most complex situations.
- Foster strong working partnerships with cross-functional team (i.e. sales, medical, legal, regulatory, promotional review committee, etc.) to deliver assets across the consumer ecosystem.
- Responsible for observing all Company, Health, Safety and Environmental guidelines.
- Duties and responsibilities are not limited to the work listed above and may include other assignments as necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
