Associate Director, Consumer Insights - Salty

Campbell's•Camden, NJ

About The Position

Since 1869, Campbell’s has connected people through food they love and is proud to be stewards of amazing brands that people trust. The company's portfolio includes iconic brands such as Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. This role offers the opportunity to make a difference every day, with support for building a rewarding career with opportunities to grow, innovate, and inspire. The Associate Director, Consumer Insights will serve as a strategic insights leader supporting Campbell Snacks, with a focus on the Salty Snacks portfolio. As part of Campbell’s Growth Office, this role will help shape brand, innovation, and portfolio strategies through deep human understanding, consumer empathy, and actionable business insights. This position sits between strategy and execution, translating insights into clear business action while influencing cross-functional partners across brand marketing, innovation, analytics, and commercialization. The role is critical in driving sustainable growth across iconic snack brands by uncovering opportunities rooted in consumer behavior, category dynamics, and emerging trends. This is an exciting time to join Campbell’s and help accelerate growth across one of the company’s most dynamic businesses. The Associate Director will partner closely with the Senior Director, Insights for Campbell Snacks to lead foundational and forward-looking insights work that informs innovation pipelines, brand positioning, communication strategies, and portfolio growth initiatives.

Requirements

Bachelor’s degree required
8+ years of Consumer Insights experience, preferably within CPG or food and beverage

Nice To Haves

MBA or advanced degree
Food and beverage or Salty Snacks category experience
Experience working in highly matrixed organizations
Knowledge of behavioral science and consumer decision-making frameworks
Passion for translating human understanding into business growth opportunities
Strong strategic thinking and ability to connect insights to business outcomes
Expertise across quantitative and qualitative research methodologies
Proven ability to influence cross-functional teams and drive action through insights and storytelling
Experience leading insight development across innovation, brand strategy, communications, and commercialization
High learning agility, curiosity, and collaborative mindset
Strong project leadership and vendor management capabilities
Experience mentoring junior talent and/or managing direct reports preferred

Responsibilities

Lead through insights that illuminate possibilities, inspire action, and integrate with business priorities.
Illuminate possibilities by connecting multiple sources of data, analytics, and human insights to identify growth opportunities and shape strategic direction across the Salty Snacks portfolio.
Inspire action through compelling storytelling, strategic recommendations, and consumer-centered thinking that influences decision making across functions.
Integrate insights into business priorities, innovation processes, and commercial strategies to enable sustainable category and brand growth.
Lead and execute the consumer learning agenda across key brands, including foundational brand strategy, innovation, communications, packaging, and shopper insights.
Drive insight-led innovation from idea generation through commercialization, helping build a strong pipeline within total addressable markets.
Partner with Brand, Innovation, Analytics, and Commercial teams to develop winning strategies grounded in consumer, shopper, and category understanding.
Deliver best-in-class foundational insights that serve as the strategic bedrock for brand positioning, renovation, communications, and portfolio expansion.
Apply a broad range of quantitative and qualitative methodologies to uncover actionable insights and drive business impact.
Identify emerging cultural, consumer, competitive, and marketplace trends to proactively influence strategic priorities.
Act as a strong voice of the consumer within the organization, helping build empathy and consumer-centric thinking across teams.
Support functional excellence and continuous improvement across insights processes, tools, vendor partnerships, and ways of working.
Mentor and develop team members and may manage direct report(s).

Benefits

Medical insurance
Dental insurance
Short-term disability
Long-term disability
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (at WHQ)
Access to on-site day care (operated by Bright Horizons)
Company store
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
Variety of Employee Resource Groups (ERGs)